List of Wedel MediaSales CRM Customers
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Since 2010, our global team of researchers has been studying Wedel MediaSales CRM customers around the world, aggregating massive amounts of data points that form the basis of our forecast assumptions and perhaps the rise and fall of certain vendors and their products on a quarterly basis.
Each quarter our research team identifies companies that have purchased Wedel MediaSales CRM for CRM from public (Press Releases, Customer References, Testimonials, Case Studies and Success Stories) and proprietary sources, including the customer size, industry, location, implementation status, partner involvement, LOB Key Stakeholders and related IT decision-makers contact details.
Companies using Wedel MediaSales CRM for CRM include: Astro Radio, a Malaysia based Media organisation with 500 employees and revenues of $55.0 million, Communicorp Media Ireland, a Ireland based Media organisation with 300 employees and revenues of $48.0 million, TVN Media Panama, a Panama based Media organisation with 250 employees and revenues of $20.0 million and many others.
Contact us if you need a completed and verified list of companies using Wedel MediaSales CRM, including the breakdown by industry (21 Verticals), Geography (Region, Country, State, City), Company Size (Revenue, Employees, Asset) and related IT Decision Makers, Key Stakeholders, business and technology executives responsible for the software purchases.
The Wedel MediaSales CRM customer wins are being incorporated in our Enterprise Applications Buyer Insight and Technographics Customer Database which has over 100 data fields that detail company usage of software systems and their digital transformation initiatives. Apps Run The World wants to become your No. 1 technographic data source!
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| Logo | Customer | Industry | Empl. | Revenue | Country | Vendor | Application | Category | When | SI | Insight | Insight Source |
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Astro Radio | Media | 500 | $55M | Malaysia | Wedel Software | Wedel MediaSales CRM | CRM | 2019 | n/a | In 2019, Astro Radio implemented Wedel MediaSales CRM to centralize revenue and traffic management across its Malaysian radio network. The deployment followed a licensing agreement for Wedel Software's MediaSales Suite and positioned Wedel MediaSales CRM as the primary CRM platform for ad sales and traffic operations at group level. The implementation focused on the CRM and Traffic modules with explicit coverage of billing processes and ad inventory workflows typical for media sales systems. Configuration work emphasized account and campaign lifecycle management, booking and traffic scheduling, and billing and invoicing capabilities to consolidate station-level orders into a single revenue processing stream. Operational scope covered Astro Radio's Malaysia stations and impacted sales, traffic operations, and finance functions by unifying order capture and traffic scheduling within one CRM. Governance centered on standardizing sales and traffic workflows across stations, moving toward centralized revenue management under the Wedel MediaSales CRM deployment. | |
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Communicorp Media Ireland | Media | 300 | $48M | Ireland | Wedel Software | Wedel MediaSales CRM | CRM | 2019 | n/a | In 2019, Communicorp Media Ireland deployed Wedel MediaSales CRM from Wedel Software to unify station operations and standardize commercial workflows across its Irish radio group, the implementation falls under the CRM software category. The selection aligned the broadcaster around a single ad sales and inventory platform drawn from Wedel Software's MediaSales Suite, with the full application name Wedel MediaSales CRM used in procurement and rollout communications. The implementation included CRM capabilities alongside traffic and billing module usage as inferred from vendor and press descriptions, consolidating audience inventory management, campaign order entry, and sales to billing orchestration. Configuration work focused on campaign inventory controls, sales order processing, account management, and workflow orchestration for order approvals and invoice handoffs, with role based access controls applied to commercial and finance users. Deployment was provisioned as a centralized instance serving multiple stations within Ireland, extending across commercial, traffic, and finance teams to standardize order entry, rate card governance, and invoicing workflows. Governance emphasized process alignment between sales and billing, a phased station by station rollout, and operational handoffs to ensure consistent inventory control and commercial workflow execution. | |
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TVN Media Panama | Media | 250 | $20M | Panama | Wedel Software | Wedel MediaSales CRM | CRM | 2020 | n/a | In 2020, TVN Media Panama implemented Wedel MediaSales CRM from Wedel Software to support its broadcast and digital advertising operations across radio, digital and television. The deployment is classified as CRM and was scoped to address sales, traffic and analytics process areas within the company wide media organization. Configuration centered on modules typical to the Wedel Media Sales and Scheduling Suite, including CRM for advertiser and contact management, order capture for spot and digital inventory, traffic scheduling workflows, and analytics reporting. Wedel MediaSales CRM was configured to model commercial inventory and rate structures, track booking statuses across channels, and produce KPI dashboards that align to media sales operations. Operational coverage targeted TVN Media Panama’s sales, traffic and ad operations teams, centralizing booking and reporting processes to create a single source of truth for campaign lifecycle management. The implementation extended across the company wide Panama operation and aligned sales workflows with traffic scheduling and analytics to improve visibility into bookings and performance. Governance emphasis was placed on consolidating workflows and standardizing reporting ownership within sales and traffic teams, with CRM configuration supporting role based access and scheduled KPI extraction from Wedel MediaSales CRM. The stated objective of the deployment was to consolidate workflows and generate KPI reporting across radio, digital and television. |
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