List of Wickes TradePro Customers
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Since 2010, our global team of researchers has been studying Wickes TradePro customers around the world, aggregating massive amounts of data points that form the basis of our forecast assumptions and perhaps the rise and fall of certain vendors and their products on a quarterly basis.
Each quarter our research team identifies companies that have purchased Wickes TradePro for Customer Loyalty from public (Press Releases, Customer References, Testimonials, Case Studies and Success Stories) and proprietary sources, including the customer size, industry, location, implementation status, partner involvement, LOB Key Stakeholders and related IT decision-makers contact details.
Companies using Wickes TradePro for Customer Loyalty include: Wickes, a United Kingdom based Retail organisation with 8000 employees and revenues of $1.59 billion, Parkdean Resorts, a United Kingdom based Leisure and Hospitality organisation with 7000 employees and revenues of $630.0 million, Virgin Wine Online, a United Kingdom based Media organisation with 156 employees and revenues of $57.0 million and many others.
Contact us if you need a completed and verified list of companies using Wickes TradePro, including the breakdown by industry (21 Verticals), Geography (Region, Country, State, City), Company Size (Revenue, Employees, Asset) and related IT Decision Makers, Key Stakeholders, business and technology executives responsible for the software purchases.
The Wickes TradePro customer wins are being incorporated in our Enterprise Applications Buyer Insight and Technographics Customer Database which has over 100 data fields that detail company usage of software systems and their digital transformation initiatives. Apps Run The World wants to become your No. 1 technographic data source!
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| Logo | Customer | Industry | Empl. | Revenue | Country | Vendor | Application | Category | When | SI | Insight |
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Parkdean Resorts | Leisure and Hospitality | 7000 | $630M | United Kingdom | In-House Applications | Wickes TradePro | Customer Loyalty | 2023 | n/a |
In 2023, Parkdean Resorts joined the Wickes TradePro program as a listed TradePro Rewards partner, integrating with Wickes TradePro in the Customer Loyalty category. The arrangement positions Wickes TradePro as the channel through which Parkdean Resorts exposes UK holiday discounts to TradePro members.
The implementation centers on a TradePro Rewards partner listing and partner benefit integration inside the Wickes TradePro Customer Loyalty offering. Functional capabilities evident from the listing include an offer catalog for partner benefits, member entitlement handling for discounts, and partner benefit management workflows consistent with loyalty program operations.
The integration is scoped to TradePro members in the United Kingdom and supports commercial partnership workflows between Parkdean Resorts and Wickes, aimed at marketing and customer engagement functions. Entitlements and discount offers are surfaced to members through the TradePro loyalty and rewards interfaces, aligning offer publication and member access within the loyalty program.
Governance is organized around coordinated offer management and partner benefit updates within the TradePro Rewards framework, with Parkdean Resorts responsible for maintaining the holiday discount offers. The visible outcome of the implementation is that Wickes TradePro provides TradePro members with UK holiday discounts from Parkdean Resorts, delivered through the Wickes TradePro Customer Loyalty program.
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Virgin Wine Online | Media | 156 | $57M | United Kingdom | In-House Applications | Wickes TradePro | Customer Loyalty | 2023 | n/a |
In 2023 Virgin Wine Online joined Wickes TradePro as a TradePro Rewards partner, deploying the Wickes TradePro application within a Customer Loyalty context to present exclusive offers to TradePro members in the United Kingdom. The company appears in the TradePro Rewards partner listing as a provider of member discounts, indicating use of the TradePro loyalty channel to route partner offers and member-facing promotions. This placement aligns Virgin Wine Online with partner reward distribution and membership-targeted discounting through the Wickes TradePro interface.
Module usage is inferred from the TradePro Rewards listing and centers on partner rewards and member discounting capabilities typical of Customer Loyalty solutions, including offer provisioning, membership gating, and redemption flows. Operational scope is the UK TradePro membership base and the implementation affects marketing, customer engagement, and commercial partnerships functions within Virgin Wine Online. Governance and workflow focus on offer lifecycle management and partner catalogue coordination, consistent with partner channel loyalty deployments leveraging the Wickes TradePro application.
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Wickes | Retail | 8000 | $1.6B | United Kingdom | In-House Applications | Wickes TradePro | Customer Loyalty | 2017 | n/a |
In 2017 Wickes launched Wickes TradePro as an in-house Customer Loyalty application to support CRM, loyalty and digital trade engagement for tradespeople. Wickes TradePro and its mobile app provide a standard 10% trade discount, project tools and partner rewards, serving as the core loyalty and trade CRM capability for the retailer.
The solution is developed and operated by Wickes and deployed across the UK retail estate and online channels, combining a consumer-facing mobile app with back-office membership and promotions management. Functional modules implemented include membership enrollment, discount entitlement management, project planning tools and partner rewards orchestration, and the platform is managed centrally by Wickes with governance over membership, discount rules and partner program administration. The TradePro scheme has driven increased trade sales and membership growth, and it is used to coordinate trade sales operations, CRM activity and digital trade engagement across stores and online.
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