Apps Purchases: 10+ Million Software Purchases
Founded in 2010, APPS RUN THE WORLD is a leading technology intelligence and market-research company devoted to the application space. Leveraging a rigorous data-centric research methodology, we ask the simple B2B sales intelligence question: Who’s buying enterprise applications from whom and why?
Our global team of 50 researchers has been studying the digital transformation initiatives being undertaken by 2 million + companies including technographic segmentation of 10 million ERP, EPM, CRM, HCM, Procurement, SCM, Treasury software purchases, aggregating massive amounts of data points that form the basis of our forecast assumptions and perhaps the rise and fall of certain vendors and their products on a quarterly basis.
Apps Run The World Buyer Insight and Technographics Customer Database has over 100 data fields that detail company usage of emerging technologies such as AI, Machine Learning, IoT, Blockchain, Autonomous Database, and different on-prem and cloud apps by function, customer size (employees, revenues), industry, country, implementation status, year deal won, partner involvement, Line of Business Key Stakeholders and key decision-makers contact details, including the systems being used by Fortune 1000 and Global 2000 companies.
Apply Filters For 10+ Million Software Purchases
- Retail
| Logo | Customer | Industry | Empl. | Revenue | Country | Vendor | Application | Category | When | VAR/SI | Insight | Insight Source |
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Acme Rods, Inc | Retail | 10 | $1M | United States | Hibu | Hibu Listings Management | Listing Management | 2017 | n/a | In 2017, Acme Rods, Inc implemented Hibu Listings Management to centralize its local business listings and directory presence as part of a Listing Management initiative. The deployment used Hibu Listings Management to consolidate business name, address, phone and hours data into a single management console, and to apply profile optimization and citation distribution workflows typical of Listing Management solutions. The implementation emphasized core Listing Management capabilities including centralized profile management, citation aggregation and distribution, scheduled content updates, and dashboarded monitoring. Governance was designed to place ownership of listing content within marketing or store operations, formalizing approval and update workflows and periodic review cycles through the Hibu dashboard to maintain consistent directory presence for the small US retail operation. | |
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The Honey Baked Ham Company | Retail | 2300 | $350M | United States | Location3 Media | Location 3 Local Listings Management | Listing Management | 2018 | n/a | In 2018 The Honey Baked Ham Company implemented Location 3 Local Listings Management, adopting a Listing Management approach to coordinate national and hyper-local holiday marketing across its U.S. franchise network. The implementation focused on marketing and local store operations to strengthen brand and e-commerce awareness during peak seasonal periods. The deployment included bulk content management for local business profiles, national paid media orchestration, and hyper-local paid search campaign execution, with holiday content pushed to listings to encourage store visits. Functional capabilities implemented included national PPC and display campaign support, local paid search architecture, listing content publishing to Google and Bing, and an optimization loop driven by Location3s proprietary KOM algorithm to refine keyword-level performance. Integrations were executed directly against Google and Bing local business listings, and operational coverage encompassed all HoneyBaked Ham franchise locations in the United States, using aggregated location data to inform campaign architecture. Signals from individual stores were fed back to influence bids and budget allocations across the franchise, while local targeting used DMA, city, county and zip code segments to align media to territory boundaries. Governance controls emphasized territory compliance and campaign prioritization, using bid layering and geographic exclusion to give local campaigns auction preference over national efforts where appropriate. The program formalized a two-ends optimization cycle that combined aggregate and location-level signals to guide bid and budget decisions, and the campaign execution cited increased awareness, customer acquisition and total revenue during the November 2016 holiday period as the observed outcome. | |
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Retail | 30 | $3M | United States | Location3 Media | Location 3 Local Listings Management | Listing Management | 2019 | n/a |
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Retail | 20 | $2M | United States | Marketing 360 | Marketing 360 Listing | Listing Management | 2019 | n/a |
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Retail | 199 | $64M | Sweden | PinMeTo | PinMeTo Listings | Listing Management | 2020 | n/a |
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Retail | 500 | $50M | Sweden | PinMeTo | PinMeTo Listings | Listing Management | 2019 | n/a |
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Retail | 4000 | $1.2B | United States | Press Ganey Forsta | Rio SEO Local Listings | Listing Management | 2019 | n/a |
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Retail | 40 | $5M | United States | SinglePlatform | SinglePlatform | Listing Management | 2019 | n/a |
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Retail | 25 | $3M | United States | SinglePlatform | SinglePlatform | Listing Management | 2019 | n/a |
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Retail | 10 | $1M | Spain | SO Connect | SO Connect Listings | Listing Management | 2020 | n/a |
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