Apps Purchases: 10+ Million Software Purchases
Founded in 2010, APPS RUN THE WORLD is a leading technology intelligence and market-research company devoted to the application space. Leveraging a rigorous data-centric research methodology, we ask the simple B2B sales intelligence question: Who’s buying enterprise applications from whom and why?
Our global team of 50 researchers has been studying the digital transformation initiatives being undertaken by 2 million + companies including technographic segmentation of 10 million ERP, EPM, CRM, HCM, Procurement, SCM, Treasury software purchases, aggregating massive amounts of data points that form the basis of our forecast assumptions and perhaps the rise and fall of certain vendors and their products on a quarterly basis.
Apps Run The World Buyer Insight and Technographics Customer Database has over 100 data fields that detail company usage of emerging technologies such as AI, Machine Learning, IoT, Blockchain, Autonomous Database, and different on-prem and cloud apps by function, customer size (employees, revenues), industry, country, implementation status, year deal won, partner involvement, Line of Business Key Stakeholders and key decision-makers contact details, including the systems being used by Fortune 1000 and Global 2000 companies.
Apply Filters For 10+ Million Software Purchases
- Retail
| Logo | Customer | Industry | Empl. | Revenue | Country | Vendor | Application | Category | When | VAR/SI | Insight | Insight Source |
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City Poké | Retail | 50 | $7M | Spain | SO Connect | SO Connect Listings | Listing Management | 2020 | n/a | In 2020, City Poké implemented SO Connect Listings to centralize brand and product information across its seven Spanish locations. The deployment used SO Connect Listings as a Listing Management solution to eliminate manual updates across consumer-facing directories and social platforms, establishing a single control plane for location profiles and public-facing content. The implementation configured a central content repository for brand and product data, location profile management for opening hours and payment methods, and automated distribution workflows to push consistent updates to external services. SO Connect Listings was provisioned to manage both brand-level attributes and location-level variations, supporting standard Listing Management functions such as centralized edits, scheduled synchronization, and consistency enforcement across sites. Integrations were enabled across 50 plus digital services, explicitly including Google, Google Maps, Apple Maps, Facebook, and Yelp, which allowed City Poké to publish unified information to the major discovery channels used by its millennial customer base. Operational coverage focused on retail store operations and local marketing across all seven locations in Spain, enabling coordinated local SEO and consumer-facing profile management from a centralized application. Governance moved from manual, ad hoc updates to centralized update workflows and content ownership, reducing the need for per-location manual edits and creating a repeatable process for publishing changes. Since launching SO Connect Listings, City Poké reported increased search visibility and higher customer actions such as directions and website clicks, indicating improved discoverability and intent to visit at physical locations. | |
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Hunkemöller | Retail | 7000 | $612M | Netherlands | SO Connect | SO Connect Listings | Listing Management | 2020 | n/a | In 2020, Hunkemöller implemented SO Connect Listings, a Listing Management application, as part of a combined guest WiFi and in-store engagement program. SO Connect delivered WiFi infrastructure, beacon hardware and the Listings software across Hunkemöller’s 730 stores and completed the roll out in 2.5 months. The deployment centralized guest WiFi portals and beacon-triggered engagement, and included the SO Connect Listings module alongside Reviews capabilities to capture local listings and customer feedback. Authentication flows were configured to encourage customers to download and use Hunkemöller’s mobile app in exchange for free WiFi, providing persistent app-based identifiers for ongoing engagement. Customer contact and behavioral data were streamed directly into the Hunkemöller customer relationship management CRM system, establishing an ingestion pipeline for marketing and loyalty orchestration. The implementation covered retail operations across Hunkemöller’s store network and aligned the Listing Management application with in-store proximity marketing and social media growth objectives. Governance and process work focused on guest portal terms and data capture workflows to feed CRM records and support future personalization. Explicitly reported outcomes include rapid large scale installation across 730 stores within 2.5 months, automated customer data collection via guest-WIFI portals and enabled capabilities to send personalized offers and award loyalty points upon store entry in subsequent phases. | |
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Retail | 50 | $5M | United States | SOCi | SOCi Listings | Listing Management | 2019 | n/a |
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Retail | 200 | $25M | United States | Synup Corporation | Synup Presence | Listing Management | 2019 | n/a |
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Retail | 2820 | $1.5B | Canada | Mastercard | Ekata Identity Engine | Listing Management | 2020 | n/a |
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Retail | 40 | $6M | United States | High Touch Technologies | High Touch Business Listing | Listing Management | 2020 | n/a |
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Retail | 90 | $8M | United States | High Touch Technologies | High Touch Business Listing | Listing Management | 2019 | n/a |
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Retail | 333000 | $254.5B | United States | NUVI | NUVI Locate | Listing Management | 2019 | n/a |
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Retail | 18600 | $6.7B | United States | ION Investment Group | Reval Cloud Platform | Treasury Management | 2017 | n/a |
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Retail | 51000 | $3.5B | United States | ION Investment Group | Reval Cloud Platform | Treasury Management | 2010 | n/a |
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