Apps Purchases: 10+ Million Software Purchases
Founded in 2010, APPS RUN THE WORLD is a leading technology intelligence and market-research company devoted to the application space. Leveraging a rigorous data-centric research methodology, we ask the simple B2B sales intelligence question: Who’s buying enterprise applications from whom and why?
Our global team of 50 researchers has been studying the digital transformation initiatives being undertaken by 2 million + companies including technographic segmentation of 10 million ERP, EPM, CRM, HCM, Procurement, SCM, Treasury software purchases, aggregating massive amounts of data points that form the basis of our forecast assumptions and perhaps the rise and fall of certain vendors and their products on a quarterly basis.
Apps Run The World Buyer Insight and Technographics Customer Database has over 100 data fields that detail company usage of emerging technologies such as AI, Machine Learning, IoT, Blockchain, Autonomous Database, and different on-prem and cloud apps by function, customer size (employees, revenues), industry, country, implementation status, year deal won, partner involvement, Line of Business Key Stakeholders and key decision-makers contact details, including the systems being used by Fortune 1000 and Global 2000 companies.
Apply Filters For 10+ Million Software Purchases
- Education
| Logo | Customer | Industry | Empl. | Revenue | Country | Vendor | Application | Category | When | VAR/SI | Insight | Insight Source |
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ESPM | Education | 1000 | $70M | Brazil | Emailmanager | Emailmanager | Marketing Automation | 2015 | n/a | In 2015, ESPM implemented Emailmanager for Marketing Automation on its website. The deployment centralized email campaign orchestration for the Brazil-based education institution, supporting marketing and communications functions at an organization of about 1000 employees with reported revenue of 70000000. Emailmanager was configured to deliver core Marketing Automation capabilities typical for the category, including email campaign management, contact list segmentation, web form capture embedded on site pages, behavioral tracking tied to site interactions, and automated drip workflows for inbound leads. The implementation emphasized reusable templates, scheduled newsletter delivery, and segmentation logic to support targeted communications across student recruitment and alumni engagement programs. Operationally the solution is embedded in the public site to capture subscribers and manage consent, positioning ESPM Emailmanager Marketing Automation as the email orchestration layer for web-to-inbox workflows. Governance and operational ownership were organized around centralized campaign approvals and list management with IT responsible for maintaining the site integration and data flows, enabling marketing and admissions teams to run programmatic email sequences and list-based campaigns. | |
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ESPM | Education | 1000 | $70M | Brazil | Automattic | WooCommerce | eCommerce | 2021 | n/a | ||
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Education | 1000 | $70M | Brazil | Hi Platform | Akna Email Marketing | Marketing Automation | 2018 | n/a |
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Education | 1000 | $70M | Brazil | HubSpot | Hubspot Marketing Automation | Marketing Automation | 2021 | n/a |
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Education | 1000 | $70M | Brazil | HubSpot | Hubspot Live Chat | Chatbots and Conversational AI | 2019 | n/a |
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Education | 1000 | $70M | Brazil | Microsoft | Microsoft Azure Cloud Services | Application Hosting and Computing Services | 2021 | n/a |
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Education | 1000 | $70M | Brazil | Contentsquare | Hotjar | Customer Experience | 2021 | n/a |
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Education | 1840 | $400M | United Kingdom | Microsoft | Microsoft Azure Cloud Services | Application Hosting and Computing Services | 2014 | n/a |
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Education | 1840 | $400M | United Kingdom | Microsoft | Microsoft 365 | Collaboration | 2015 | n/a |
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Education | 1840 | $400M | United Kingdom | Contentsquare | Hotjar | Customer Experience | 2015 | n/a |
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