Apps Purchases: 10+ Million Software Purchases
Founded in 2010, APPS RUN THE WORLD is a leading technology intelligence and market-research company devoted to the application space. Leveraging a rigorous data-centric research methodology, we ask the simple B2B sales intelligence question: Who’s buying enterprise applications from whom and why?
Our global team of 50 researchers has been studying the digital transformation initiatives being undertaken by 2 million + companies including technographic segmentation of 10 million ERP, EPM, CRM, HCM, Procurement, SCM, Treasury software purchases, aggregating massive amounts of data points that form the basis of our forecast assumptions and perhaps the rise and fall of certain vendors and their products on a quarterly basis.
Apps Run The World Buyer Insight and Technographics Customer Database has over 100 data fields that detail company usage of emerging technologies such as AI, Machine Learning, IoT, Blockchain, Autonomous Database, and different on-prem and cloud apps by function, customer size (employees, revenues), industry, country, implementation status, year deal won, partner involvement, Line of Business Key Stakeholders and key decision-makers contact details, including the systems being used by Fortune 1000 and Global 2000 companies.
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- Analytics and BI
| Logo | Customer | Industry | Empl. | Revenue | Country | Vendor | Application | Category | When | VAR/SI | Insight | Insight Source |
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EatHappy Germany | Leisure and Hospitality | 180 | $25M | Germany | Synerise | Synerise | Analytics and BI | 2022 | n/a | In 2022 EatHappy Germany implemented Synerise on its public website to establish a cloud based Analytics and BI capability for marketing and ecommerce analytics. EatHappy Germany uses Synerise to centralize web event capture and behavioral data streaming from site interactions, positioning Synerise as the primary Analytics and BI application for customer insight and campaign measurement. The deployment is organized as a client side web tag feeding a cloud hosted Synerise instance, with configuration focused on event modeling, real time dashboards, user session analysis, and audience segmentation. Configuration emphasized site level event taxonomy, dashboarding for marketing use cases, and automated segment evaluation consistent with Analytics and BI platform workflows. Operational ownership resides with digital marketing and ecommerce teams in Germany, who manage tagging governance, segmentation rules, and dashboard access. Rollout sequencing was executed on the website surface, with governance processes to maintain event quality and to align analytics outputs with marketing campaign planning and customer engagement use cases. | |
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Eat Happy Netherlands | Leisure and Hospitality | 10 | $1M | Netherlands | Synerise | Synerise | Analytics and BI | 2022 | n/a | In 2022, Eat Happy Netherlands implemented Synerise as its Analytics and BI solution on the corporate website eathappy.nl. The deployment is web-first, using Synerise to capture client-side web events and centralize behavioral data into the Synerise application for analysis and operational use. The implementation emphasizes core Analytics and BI capabilities typical for web deployments, including event tracking, session and user-level behavioral analytics, segmentation, and self-service dashboards for marketing. Operational scope is limited to the website and associated online ordering touchpoints in the Netherlands, with configuration scaled to a 10 person organization, focusing on lightweight instrumentation and dashboarding. Governance and operational ownership sit with the internal marketing team, who control tag configuration, segmentation rules, and reporting cadence, reflecting a compact web analytics architecture built around Synerise. | |
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Leisure and Hospitality | 18 | $3M | United Kingdom | Genius Sports | Genius Sports | Analytics and BI | 2020 | n/a |
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Leisure and Hospitality | 10 | $1M | United States | Tableau Software | Tableau | Analytics and BI | 2022 | n/a |
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Leisure and Hospitality | 3 | $1M | United States | Objective Platform | Objective Platform | Analytics and BI | 2022 | n/a |
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Leisure and Hospitality | 1 | $1M | United States | fitDEGREE | fitDEGREE | Analytics and BI | 2022 | n/a |
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Leisure and Hospitality | 46 | $4M | Norway | Chartbeat | Chartbeat | Analytics and BI | 2012 | n/a |
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Leisure and Hospitality | 21 | $2M | Norway | Chartbeat | Chartbeat | Analytics and BI | 2012 | n/a |
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Leisure and Hospitality | 16129 | $3.7B | United States | IBM | IBM Netezza Data Warehouse | Data Warehouse | 2014 | n/a |
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Leisure and Hospitality | 418000 | $25.1B | United States | IBM | IBM Netezza Data Warehouse | Data Warehouse | 2018 | n/a |
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