Apps Purchases: 10+ Million Software Purchases
Founded in 2010, APPS RUN THE WORLD is a leading technology intelligence and market-research company devoted to the application space. Leveraging a rigorous data-centric research methodology, we ask the simple B2B sales intelligence question: Who’s buying enterprise applications from whom and why?
Our global team of 50 researchers has been studying the digital transformation initiatives being undertaken by 2 million + companies including technographic segmentation of 10 million ERP, EPM, CRM, HCM, Procurement, SCM, Treasury software purchases, aggregating massive amounts of data points that form the basis of our forecast assumptions and perhaps the rise and fall of certain vendors and their products on a quarterly basis.
Apps Run The World Buyer Insight and Technographics Customer Database has over 100 data fields that detail company usage of emerging technologies such as AI, Machine Learning, IoT, Blockchain, Autonomous Database, and different on-prem and cloud apps by function, customer size (employees, revenues), industry, country, implementation status, year deal won, partner involvement, Line of Business Key Stakeholders and key decision-makers contact details, including the systems being used by Fortune 1000 and Global 2000 companies.
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- Analytics and BI
| Logo | Customer | Industry | Empl. | Revenue | Country | Vendor | Application | Category | When | VAR/SI | Insight | Insight Source |
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Leonis Adobe Assn | Leisure and Hospitality | 42 | $4M | United States | Google Charts | Analytics and BI | 2014 | n/a | |||
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Astrology.Com | Leisure and Hospitality | 10 | $1M | United States | Objective Platform | Objective Platform | Analytics and BI | 2022 | n/a | In 2022, Astrology.Com deployed Objective Platform to provide Analytics and BI capabilities on its public website. The implementation centers on web telemetry and audience measurement, aligning Objective Platform Analytics and BI with the company website to capture visitor behavior for a small United States based leisure and hospitality publisher with a ten person staff. The deployment emphasizes client side instrumentation and event tracking, configured to collect page views, click events, and conversion signals and to surface them through shared dashboards and visual reporting. Governance was configured for a compact operational footprint, using centralized administrative access and role based viewer permissions to deliver self serve analytics for marketing, content and product decisions, while the implementation remains focused on site level analytics rather than cross enterprise integrations. | |
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Leisure and Hospitality | 10 | $1M | United States | Chartbeat | Chartbeat | Analytics and BI | 2022 | n/a |
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Leisure and Hospitality | 10 | $1M | United States | Chartbeat | Chartbeat | Analytics and BI | 2018 | n/a |
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Leisure and Hospitality | 10 | $1M | United States | Chartbeat | Chartbeat | Analytics and BI | 2020 | n/a |
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Leisure and Hospitality | 30 | $3M | Netherlands | Tableau Software | Tableau | Analytics and BI | 2022 | n/a |
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Leisure and Hospitality | 10 | $1M | Canada | Tableau Software | Tableau | Analytics and BI | 2020 | n/a |
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Leisure and Hospitality | 10 | $1M | United States | Tableau Software | Tableau | Analytics and BI | 2018 | n/a |
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Leisure and Hospitality | 20 | $2M | United Kingdom | Tableau Software | Tableau | Analytics and BI | 2020 | n/a |
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Leisure and Hospitality | 200 | $30M | Denmark | Tableau Software | Tableau | Analytics and BI | 2022 | n/a |
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