Apps Purchases: 10+ Million Software Purchases
Founded in 2010, APPS RUN THE WORLD is a leading technology intelligence and market-research company devoted to the application space. Leveraging a rigorous data-centric research methodology, we ask the simple B2B sales intelligence question: Who’s buying enterprise applications from whom and why?
Our global team of 50 researchers has been studying the digital transformation initiatives being undertaken by 2 million + companies including technographic segmentation of 10 million ERP, EPM, CRM, HCM, Procurement, SCM, Treasury software purchases, aggregating massive amounts of data points that form the basis of our forecast assumptions and perhaps the rise and fall of certain vendors and their products on a quarterly basis.
Apps Run The World Buyer Insight and Technographics Customer Database has over 100 data fields that detail company usage of emerging technologies such as AI, Machine Learning, IoT, Blockchain, Autonomous Database, and different on-prem and cloud apps by function, customer size (employees, revenues), industry, country, implementation status, year deal won, partner involvement, Line of Business Key Stakeholders and key decision-makers contact details, including the systems being used by Fortune 1000 and Global 2000 companies.
Apply Filters For 10+ Million Software Purchases
- Analytics and BI
| Logo | Customer | Industry | Empl. | Revenue | Country | Vendor | Application | Category | When | VAR/SI | Insight | Insight Source |
|---|---|---|---|---|---|---|---|---|---|---|---|---|
 |
Pocono Point RV | Leisure and Hospitality | 20 | $1M | United States | Massflow | Massflow Analytics | Analytics and BI | 2025 | n/a | In 2025 Pocono Point RV implemented Massflow Analytics to centralize website measurement and reporting. The deployment brings Analytics and BI capabilities to the company website, providing a unified platform for website analytics and customer engagement reporting across marketing and operations. Massflow Analytics was configured with site-level instrumentation, event tracking, funnel visualization, segmentation, and role-based dashboards. Functional modules implemented include real-time reporting, scheduled reports, and ad hoc dashboarding to monitor visitor behavior, contact form submissions, and reservation inquiry pathways. The implementation integrates directly with the public website through client-side tag-based instrumentation that forwards telemetry to the cloud-hosted Massflow Analytics instance. Operational coverage is focused on the single-property online presence, with access granted to marketing staff and front desk personnel for day to day monitoring and campaign analysis. Governance was established with admin and viewer roles, documented reporting cadences, and basic data retention controls to support routine operational workflows. Massflow Analytics is used by Pocono Point RV as the primary Analytics and BI tool for website analytics and operational reporting. | |
 |
South East Melbourne Phoenix | Leisure and Hospitality | 57 | $9M | Australia | Genius Sports | Genius Sports | Analytics and BI | 2024 | n/a | In 2024 South East Melbourne Phoenix deployed Genius Sports, an Analytics and BI application, on its website to surface event data and audience analytics for fans and internal users. The implementation is web-facing, embedding Genius Sports visualization and data presentation capabilities into public site pages and staff-facing dashboards to support digital fan engagement and match reporting. As a 57-employee leisure and hospitality organization in Australia the Phoenix uses Genius Sports on their website to centralize sports data display and basic analytics workflows for marketing and operations teams. Configuration work emphasized dashboard and widget setup, content feed configuration, and visualization templates consistent with Analytics and BI functional patterns, with the full application name Genius Sports used in site embeds and administrative panels. Operational coverage is focused on marketing and operations functions, with role-based access for content owners and analytics administrators and standard web publishing controls governing what data appears on the public site. Governance centered on site content ownership and analytics administration to maintain data presentation and update cadence across the website. | |
 |
|
Leisure and Hospitality | 35 | $2M | United States | Oracle | Oracle Endeca | Analytics and BI | 2025 | n/a |
|
|
|
|
|
Leisure and Hospitality | 40 | $4M | United States | Oracle | Oracle Endeca | Analytics and BI | 2025 | n/a |
|
|
|
|
|
Leisure and Hospitality | 59 | $10M | Ireland | Oracle | Oracle Endeca | Analytics and BI | 2017 | n/a |
|
|
|
|
|
Leisure and Hospitality | 7832 | $1.3B | Sweden | Amadeus IT Group | Amadeus Agency360 | Analytics and BI | 2025 | n/a |
|
|
|
|
|
Leisure and Hospitality | 487 | $691M | United States | Teradata | Teradata VantageCloud Lake | Analytics and BI | 2025 | n/a |
|
|
|
|
|
Leisure and Hospitality | 100 | $81M | United States | Chartbeat | Chartbeat | Analytics and BI | 2021 | n/a |
|
|
|
|
|
Leisure and Hospitality | 150 | $70M | United States | Chartbeat | Chartbeat | Analytics and BI | 2022 | n/a |
|
|
|
|
|
Leisure and Hospitality | 1700 | $500M | United States | Pegasystems | Pega Process Mining (Formerly EverFlow) | Process Mining | 2022 | n/a |
|
|