Apps Purchases: 10+ Million Software Purchases
Founded in 2010, APPS RUN THE WORLD is a leading technology intelligence and market-research company devoted to the application space. Leveraging a rigorous data-centric research methodology, we ask the simple B2B sales intelligence question: Who’s buying enterprise applications from whom and why?
Our global team of 50 researchers has been studying the digital transformation initiatives being undertaken by 2 million + companies including technographic segmentation of 10 million ERP, EPM, CRM, HCM, Procurement, SCM, Treasury software purchases, aggregating massive amounts of data points that form the basis of our forecast assumptions and perhaps the rise and fall of certain vendors and their products on a quarterly basis.
Apps Run The World Buyer Insight and Technographics Customer Database has over 100 data fields that detail company usage of emerging technologies such as AI, Machine Learning, IoT, Blockchain, Autonomous Database, and different on-prem and cloud apps by function, customer size (employees, revenues), industry, country, implementation status, year deal won, partner involvement, Line of Business Key Stakeholders and key decision-makers contact details, including the systems being used by Fortune 1000 and Global 2000 companies.
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- Analytics and BI
| Logo | Customer | Industry | Empl. | Revenue | Country | Vendor | Application | Category | When | VAR/SI | Insight | Insight Source |
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EVT (Entertainment Ventures & Travel) | Leisure and Hospitality | 9000 | $783M | Australia | Ireckonu | Ireckonu IInformU | Analytics and BI | 2023 | n/a | In 2023, EVT implemented Ireckonu IInformU as part of a broader Ireckonu deployment that included CORE Middleware and a customer data platform. The engagement targeted brand.com booking engines for EVT Hotels and Resorts across Australia and New Zealand, with configuration to capture secure payments and enable contactless check-in workflows within direct prepaid booking flows. Ireckonu IInformU provided Analytics and BI capabilities, with Reporting and BI outputs consumed for bookings, revenue and channel reporting. Functional configuration included centralized reporting, dashboarding for booking and revenue streams, and channel attribution workflows that used CDP-enriched guest and event data to drive analytics and operational reporting. The CORE Middleware linked booking engine events, payment capture and contactless check-in actions into the customer data platform, enabling event-level feeds into IInformU. These integrations supported consolidated channel reporting and operational visibility for revenue management, e-commerce and hotel operations teams across Australia and New Zealand, aligning analytics outputs to booking and cancellation processes. Governance focused on standardized reporting and staged rollout of analytics outputs to commercial and operations stakeholders, altering workflow for booking reconciliation and cancellation tracking. The case materials attribute the Ireckonu Reporting and BI outputs applied through Ireckonu IInformU to an 80% uplift in prepaid reservations and a 60% reduction in cancellations. | |
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Hopebridge Pediatric Specialists | Leisure and Hospitality | 100 | $10M | United States | Akiva Software | Akiva Data Analytics | Analytics and BI | 2022 | n/a | In 2022, Hopebridge Pediatric Specialists piloted Akiva Data Analytics, Apps Category , within several ABA therapy centers in the United States to collect patient outcome data and evaluate additive benefits for applied behavior analysis therapy. The engagement used Akiva Data Analytics as a VR based, cloud-delivered analytics platform focused on clinical therapy processes across selected sites. The implementation centered on patient outcome capture and analytics capabilities, including session instrumentation from VR interactions, time stamped event logging, and analytic tracking of behavioral measures. Reported measurement targets implemented in the pilot included social skills, joint attention, and response latency, reflecting clinical assessment and outcome monitoring modules typical of outcome analytics solutions. Deployment architecture emphasized cloud based analytics receiving telemetry from on site VR sessions, with data aggregation and longitudinal tracking executed within the Akiva Data Analytics environment. Operational coverage was explicitly clinical, affecting ABA therapy workflows at multiple Hopebridge centers in the United States rather than enterprise functions outside therapy practice. Governance and rollout were piloted as a targeted clinical study, with standardized measurement protocols and data collection procedures introduced during the pilot phase, and a wider randomized controlled trial planned for 2023 to validate additive benefits for ABA therapy. The narrative reflects a pilot to instrument clinical workflows, scale measurement consistency, and prepare for a controlled clinical evaluation in the following year. | |
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Leisure and Hospitality | 50 | $5M | United Kingdom | Swan Retail | Swan Touchpoint TRIMS Vision | Analytics and BI | 2021 | n/a |
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Leisure and Hospitality | 12 | $1M | Canada | Sunny Experience | Sunny Dashboards | Analytics and BI | 2024 | n/a |
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Leisure and Hospitality | 3700 | $750M | Mexico | Chartbeat | Chartbeat | Analytics and BI | 2025 | n/a |
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Leisure and Hospitality | 20 | $2M | United States | Fathom | Fathom Analytics | Analytics and BI | 2021 | n/a |
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Leisure and Hospitality | 418000 | $25.1B | United States | Oracle | Oracle Endeca | Analytics and BI | 2025 | n/a |
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Leisure and Hospitality | 200 | $18M | United States | Fathom | Fathom Analytics | Analytics and BI | 2021 | n/a |
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Leisure and Hospitality | 70 | $16M | New Zealand | Oracle | Oracle Endeca | Analytics and BI | 2025 | n/a |
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Leisure and Hospitality | 7500 | $600M | Japan | Oracle | Oracle Endeca | Analytics and BI | 2025 | n/a |
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