Apps Purchases: 10+ Million Software Purchases
Founded in 2010, APPS RUN THE WORLD is a leading technology intelligence and market-research company devoted to the application space. Leveraging a rigorous data-centric research methodology, we ask the simple B2B sales intelligence question: Who’s buying enterprise applications from whom and why?
Our global team of 50 researchers has been studying the digital transformation initiatives being undertaken by 2 million + companies including technographic segmentation of 10 million ERP, EPM, CRM, HCM, Procurement, SCM, Treasury software purchases, aggregating massive amounts of data points that form the basis of our forecast assumptions and perhaps the rise and fall of certain vendors and their products on a quarterly basis.
Apps Run The World Buyer Insight and Technographics Customer Database has over 100 data fields that detail company usage of emerging technologies such as AI, Machine Learning, IoT, Blockchain, Autonomous Database, and different on-prem and cloud apps by function, customer size (employees, revenues), industry, country, implementation status, year deal won, partner involvement, Line of Business Key Stakeholders and key decision-makers contact details, including the systems being used by Fortune 1000 and Global 2000 companies.
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- Analytics and BI
| Logo | Customer | Industry | Empl. | Revenue | Country | Vendor | Application | Category | When | VAR/SI | Insight | Insight Source |
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IOL Portugal | Media | 120 | $12M | Portugal | Conviva | Conviva | Analytics and BI | 2021 | n/a | ||
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ABC | Media | 5000 | $3.0B | United States | Conviva | Conviva | Analytics and BI | 2023 | n/a | In 2023, ABC deployed Conviva as its Analytics and BI solution on its website. The Conviva deployment centralizes real-time viewer telemetry and site-level engagement metrics, positioning ABC Conviva Analytics and BI within audience measurement and digital operations workflows. The implementation uses page level instrumentation and player side data capture to collect session level telemetry, playback quality, buffering, and engagement events. Conviva's real-time analytics, event ingestion, session aggregation, and dashboarding capabilities were configured to support segmentation, cohort reporting, and time series views for content performance and ad engagement. Deployment scope is focused on ABC's public website and is operated by content operations, product analytics, engineering, and ad operations teams for monitoring and troubleshooting. Data outputs are surfaced through Conviva dashboards with role based access controls and shared reporting for editorial and commercial stakeholders. Rollout followed a phased instrumentation approach, beginning with high traffic pages and expanding across site sections, alongside an event taxonomy and measurement governance to align definitions across teams. The implementation narrative emphasizes operationalizing Conviva for ABC's audience analytics and digital operations rather than acting as an enterprise wide BI consolidation effort. | |
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Media | 200 | $225M | Canada | Conviva | Conviva | Analytics and BI | 2024 | n/a |
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Media | 1625 | $900M | Spain | Conviva | Conviva | Analytics and BI | 2020 | n/a |
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Media | 200 | $15M | India | Conviva | Conviva | Analytics and BI | 2023 | n/a |
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Media | 20 | $2M | India | Conviva | Conviva | Analytics and BI | 2026 | n/a |
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Media | 75 | $30M | United States | Conviva | Conviva | Analytics and BI | 2026 | n/a |
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Media | 20 | $2M | United States | Conviva | Conviva | Analytics and BI | 2026 | n/a |
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Media | 20 | $2M | United States | Conviva | Conviva | Analytics and BI | 2026 | n/a |
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Media | 150 | $28M | Germany | Conviva | Conviva | Analytics and BI | 2023 | n/a |
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