Apps Purchases: 10+ Million Software Purchases

App purchases

Founded in 2010, APPS RUN THE WORLD is a leading technology intelligence and market-research company devoted to the application space. Leveraging a rigorous data-centric research methodology, we ask the simple B2B sales intelligence question: Who’s buying enterprise applications from whom and why?

Our global team of 50 researchers has been studying the digital transformation initiatives being undertaken by 2 million + companies including technographic segmentation of 10 million ERP, EPM, CRM, HCM, Procurement, SCM, Treasury software purchases, aggregating massive amounts of data points that form the basis of our forecast assumptions and perhaps the rise and fall of certain vendors and their products on a quarterly basis.

Apps Run The World Buyer Insight and Technographics Customer Database has over 100 data fields that detail company usage of emerging technologies such as AI, Machine Learning, IoT, Blockchain, Autonomous Database, and different on-prem and cloud apps by function, customer size (employees, revenues), industry, country, implementation status, year deal won, partner involvement, Line of Business Key Stakeholders and key decision-makers contact details, including the systems being used by Fortune 1000 and Global 2000 companies.

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Logo Customer Industry Empl. Revenue Country Vendor Product Category When VAR/SI
South East Water Utilities 746 $687M Australia Campaign Monitor Campaign Monitor Email Marketing Marketing Automation 2020 n/a
Reliable Heating & Air Utilities 320 $30M United States Roxr Software Roxr Clicky Web Analytics Marketing Analytics 2012 n/a
Utilities 7300 $2.5B United States Acoustic Acoustic Analytics (formerly IBM Tealeaf) Customer Analytics 2019 n/a
Utilities 746 $687M Australia Crazy Egg Crazy Egg Marketing Analytics 2017 n/a
Utilities 320 $30M United States Crazy Egg Crazy Egg Marketing Analytics 2021 n/a
Utilities 202332 $49.2B France Oracle Oracle Advertising (ex Oracle Data Cloud) Customer Experience 2018 n/a
Utilities 22051 $12.4B Canada Oracle Oracle Advertising (ex Oracle Data Cloud) Customer Experience 2016 n/a
Utilities 8349 $9.3B Netherlands Oracle Oracle Advertising (ex Oracle Data Cloud) Customer Experience 2021 n/a
Utilities 8000 $3.4B United Kingdom Decibel Decibel Insight Customer Experience 2016 n/a
Utilities 57000 $27.8B United States Demandbase Demandbase ABX Cloud Account Based Marketing 2020 n/a
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