Apps Purchases: 10+ Million Software Purchases

App purchases

Founded in 2010, APPS RUN THE WORLD is a leading technology intelligence and market-research company devoted to the application space. Leveraging a rigorous data-centric research methodology, we ask the simple B2B sales intelligence question: Who’s buying enterprise applications from whom and why?

Our global team of 50 researchers has been studying the digital transformation initiatives being undertaken by 2 million + companies including technographic segmentation of 10 million ERP, EPM, CRM, HCM, Procurement, SCM, Treasury software purchases, aggregating massive amounts of data points that form the basis of our forecast assumptions and perhaps the rise and fall of certain vendors and their products on a quarterly basis.

Apps Run The World Buyer Insight and Technographics Customer Database has over 100 data fields that detail company usage of emerging technologies such as AI, Machine Learning, IoT, Blockchain, Autonomous Database, and different on-prem and cloud apps by function, customer size (employees, revenues), industry, country, implementation status, year deal won, partner involvement, Line of Business Key Stakeholders and key decision-makers contact details, including the systems being used by Fortune 1000 and Global 2000 companies.

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Logo Customer Industry Empl. Revenue Country Vendor Product Category When VAR/SI
Non Profit 375 $323M United States Optimizely Optimizely Intelligence Cloud Marketing Analytics 2018 n/a
Non Profit 375 $323M United States PayPal PayPal Enterprise Payment Processing 2017 n/a
Non Profit 375 $323M United States Crazy Egg Crazy Egg Marketing Analytics 2018 n/a
Non Profit 375 $323M United States Adobe Systems Adobe Audience Manager Data Management Platform 2018 n/a
Non Profit 375 $323M United States Salesforce Salesforce Marketing Cloud Marketing Automation 2018 n/a
Non Profit 375 $323M United States Twilio Twilio Segment Customer Data Platform 2018 n/a
Non Profit 375 $323M United States Hotjar Hotjar Customer Experience 2018 n/a
Non Profit 375 $323M United States OneTrust OneTrust Cookie Consent Governance, Risk and Compliance 2018 n/a
Non Profit 120 $5M United States Google Google Workspace (Formerly Google G-Suite) Collaboration 2017 n/a
Non Profit 120 $5M United States GoDaddy GoDaddy Application Hosting and Computing Services 2012 n/a
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