Apps Purchases: 10+ Million Software Purchases
Founded in 2010, APPS RUN THE WORLD is a leading technology intelligence and market-research company devoted to the application space. Leveraging a rigorous data-centric research methodology, we ask the simple B2B sales intelligence question: Who’s buying enterprise applications from whom and why?
Our global team of 50 researchers has been studying the digital transformation initiatives being undertaken by 2 million + companies including technographic segmentation of 10 million ERP, EPM, CRM, HCM, Procurement, SCM, Treasury software purchases, aggregating massive amounts of data points that form the basis of our forecast assumptions and perhaps the rise and fall of certain vendors and their products on a quarterly basis.
Apps Run The World Buyer Insight and Technographics Customer Database has over 100 data fields that detail company usage of emerging technologies such as AI, Machine Learning, IoT, Blockchain, Autonomous Database, and different on-prem and cloud apps by function, customer size (employees, revenues), industry, country, implementation status, year deal won, partner involvement, Line of Business Key Stakeholders and key decision-makers contact details, including the systems being used by Fortune 1000 and Global 2000 companies.
Apply Filters For 10+ Million Software Purchases
- Education
| Logo | Customer | Industry | Empl. | Revenue | Country | Vendor | Application | Category | When | VAR/SI | Insight | Insight Source |
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Lincoln Memorial University | Education | 900 | $100M | United States | Modern Campus | Modern Campus Omni CMS | Web Content Management | 2021 | n/a | ||
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Lincoln Memorial University | Education | 900 | $100M | United States | MindFire | MindFire OptiChannel Platform | Marketing Automation | 2021 | n/a | In 2021 Lincoln Memorial University deployed MindFire OptiChannel Platform on its website to establish a centralized Marketing Automation capability for web-driven student engagement. The MindFire OptiChannel Platform is instrumented to capture on-site behavior and to deliver channel-specific messaging across the university digital estate. Configuration work emphasized campaign orchestration and journey orchestration workflows, with standard Marketing Automation modules implemented for email marketing, web personalization, behavioral tracking, segmentation, and enrollment nurturing. Implementation included template libraries, segment logic configuration, and automated enrollment campaigns to support prospect and applicant communications. Technical integration is focused on the university website, using web instrumentation and form capture to feed the MindFire OptiChannel Platform, and to drive personalized content and automated follow-up across web and email channels. Operational coverage centers on marketing, admissions, and communications teams, with the platform used to coordinate digital recruitment and enrollment communications. Governance changes included establishing marketing operations ownership, content and segmentation governance, and staged rollout controls with administrative role separation and campaign approval workflows. Training and process updates were applied to align team workflows with the MindFire OptiChannel Platform and the Marketing Automation functional model. | |
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Education | 1670 | $360M | United States | Microsoft | Microsoft Azure Cloud Services | Application Hosting and Computing Services | 2018 | n/a |
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Education | 1670 | $360M | United States | Amazon Web Services (AWS) | Amazon EC2 | Application Hosting and Computing Services | 2018 | n/a |
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Education | 1670 | $360M | United States | Adobe Systems | Adobe Experience Cloud | Customer Experience | 2018 | n/a |
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Education | 1670 | $360M | United States | Amazon Web Services (AWS) | Amazon CloudFront | Content Delivery Network | 2019 | n/a |
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Education | 1670 | $360M | United States | Wowrack | Wowrack Cloud Hosting | Application Hosting and Computing Services | 2019 | n/a |
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Education | 1670 | $360M | United States | Contentsquare | Hotjar | Customer Experience | 2020 | n/a |
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Education | 1670 | $360M | United States | Rocket.chat | Rocket.chat | Chatbots and Conversational AI | 2020 | n/a |
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Education | 1670 | $360M | United States | Cloudflare | Cloudflare CDN | Content Delivery Network | 2020 | n/a |
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