Apps Purchases: 10+ Million Software Purchases
Founded in 2010, APPS RUN THE WORLD is a leading technology intelligence and market-research company devoted to the application space. Leveraging a rigorous data-centric research methodology, we ask the simple B2B sales intelligence question: Who’s buying enterprise applications from whom and why?
Our global team of 50 researchers has been studying the digital transformation initiatives being undertaken by 2 million + companies including technographic segmentation of 10 million ERP, EPM, CRM, HCM, Procurement, SCM, Treasury software purchases, aggregating massive amounts of data points that form the basis of our forecast assumptions and perhaps the rise and fall of certain vendors and their products on a quarterly basis.
Apps Run The World Buyer Insight and Technographics Customer Database has over 100 data fields that detail company usage of emerging technologies such as AI, Machine Learning, IoT, Blockchain, Autonomous Database, and different on-prem and cloud apps by function, customer size (employees, revenues), industry, country, implementation status, year deal won, partner involvement, Line of Business Key Stakeholders and key decision-makers contact details, including the systems being used by Fortune 1000 and Global 2000 companies.
Apply Filters For 10+ Million Software Purchases
- Distribution
| Logo | Customer | Industry | Empl. | Revenue | Country | Vendor | Application | Category | When | VAR/SI | Insight | Insight Source |
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Buro Handel | Distribution | 65 | $7M | Austria | OneTrust | OneTrust Cookie Consent | Governance, Risk and Compliance | 2021 | n/a | ||
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Buro Handel | Distribution | 65 | $7M | Austria | Samba.ai | Samba.ai | Artificial Intelligence Marketing | 2021 | n/a | In 2021, Buro Handel implemented Samba.ai on its website as the company’s Artificial Intelligence Marketing solution. The deployment embeds Samba.ai into customer-facing web journeys to enable data-driven personalization and profiling for the retailer's online presence. Buro Handel is a 65-employee distribution firm in Austria, and the implementation targets marketing and e-commerce channels. The Samba.ai implementation is configured to capture site behavioral events and feed real-time signals into profile enrichment and predictive segmentation workflows. Functional capabilities applied reflect typical Artificial Intelligence Marketing patterns, including on-site personalization, behavioral analytics, predictive customer scoring, and campaign orchestration managed within the Samba.ai platform. Samba.ai is instrumented as a client-side web deployment to influence product discovery and personalized content delivery, with audience definitions and rule engines operated from the platform console. Operational governance is concentrated in the marketing and digital teams, who manage segmentation policies, personalization rules, and data capture strategy. The rollout emphasizes incremental on-site activation using the website event stream as the primary customer data source, with configurations tuned for customer profiling and automated audience generation. Samba.ai is stated by the site implementation as the active Artificial Intelligence Marketing application supporting Buro Handel’s online engagement workflows. | |
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Distribution | 65 | $7M | Austria | Sinch | Pathwire Mailgun | Transactional Email | 2021 | n/a |
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Distribution | 60 | $7M | Austria | Microsoft | Microsoft 365 | Collaboration | 2017 | n/a |
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Distribution | 60 | $7M | Austria | Microsoft | Microsoft Azure Cloud Services | Application Hosting and Computing Services | 2017 | n/a |
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Distribution | 60 | $7M | Austria | All-Inkl | All-Inkl Hosting | Application Hosting and Computing Services | 2019 | n/a |
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Distribution | 60 | $7M | Austria | Barracuda Networks | Barracuda Email Security Gateway | Secure Email Gateways (SEGs) | 2017 | n/a |
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Distribution | 60 | $7M | Austria | Google Tag Manager | Tag Management | 2018 | n/a |
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Distribution | 60 | $7M | Austria | Cisco Systems | Cisco Webex Meetings | Audio Video and Web Conferencing | 2020 | n/a |
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Distribution | 60 | $7M | Austria | Microsoft | Microsoft Azure Cloud Services | Application Hosting and Computing Services | 2021 | n/a |
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