Apps Purchases: 10+ Million Software Purchases
Founded in 2010, APPS RUN THE WORLD is a leading technology intelligence and market-research company devoted to the application space. Leveraging a rigorous data-centric research methodology, we ask the simple B2B sales intelligence question: Who’s buying enterprise applications from whom and why?
Our global team of 50 researchers has been studying the digital transformation initiatives being undertaken by 2 million + companies including technographic segmentation of 10 million ERP, EPM, CRM, HCM, Procurement, SCM, Treasury software purchases, aggregating massive amounts of data points that form the basis of our forecast assumptions and perhaps the rise and fall of certain vendors and their products on a quarterly basis.
Apps Run The World Buyer Insight and Technographics Customer Database has over 100 data fields that detail company usage of emerging technologies such as AI, Machine Learning, IoT, Blockchain, Autonomous Database, and different on-prem and cloud apps by function, customer size (employees, revenues), industry, country, implementation status, year deal won, partner involvement, Line of Business Key Stakeholders and key decision-makers contact details, including the systems being used by Fortune 1000 and Global 2000 companies.
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- Analytics and BI
| Logo | Customer | Industry | Empl. | Revenue | Country | Vendor | Application | Category | When | VAR/SI | Insight | Insight Source |
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Mud Pie | Distribution | 82 | $8M | United States | Sparkflow | Sparkflow | Analytics and BI | 2018 | n/a | In 2018, Mud Pie implemented Sparkflow to support Analytics and BI use cases by unlocking ERP data and providing business users with self-service ETL capabilities. The deployment targeted sales and inventory reporting workflows and was scoped to operations in the United States, with Sparkflow positioned as the front-end data preparation and analytics layer for ERP-derived datasets. The implementation emphasized ERP analytics and sales and inventory reporting capabilities, inferred from the vendor testimonial describing ERP unlocking and self-service ETL. Business users used Sparkflow’s web-based UI to add fields, configure ETL processes, and refine reporting logic without requiring engineering intervention, which centralized data modeling and reduced handoffs between IT and reporting teams. Configuration focused on user-driven field additions, data extraction and transformation steps, and report-ready data sets for downstream consumption. Integration work centered on extracting transactional and master data from the company ERP into Sparkflow’s environment, preserving source structure while enabling transformation in the platform. Operational coverage included sales and inventory functions, and governance shifted toward empowering business teams to own routine data preparation tasks through the Sparkflow UI, improving agility for sales and inventory reporting in the United States as stated by the customer testimonial. | |
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Navy Federal Credit Union | Banking and Financial Services | 24000 | $12.5B | United States | Splunk | Splunk UBA | Analytics and BI | 2021 | n/a | In 2021, Navy Federal Credit Union deployed Splunk UBA alongside Splunk Enterprise Security within its Cybersecurity Operations Center. Splunk User Behavior Analytics (UBA) is implemented to support insider-threat detection and SOC analytics across its U.S. operations, placing the deployment squarely in the Analytics and BI category and tied to cybersecurity operations and insider-threat functions. The implementation leverages Splunk Enterprise Security SIEM capabilities together with Splunk UBA behavior-based anomaly detection, user and entity scoring, and investigation workflows to surface insider-risk signals for triage. Configuration work focuses on behavioral baselining, correlation-driven alerts, and investigative playbooks that feed SOC analyst workflows and incident response processes. Operational coverage is across Navy Federal Credit Union U.S. operations with deployment centered in the Cybersecurity Operations Center and explicit inclusion of Splunk ES and UBA skills in public CSOC and insider-threat job postings. Those hiring requirements indicate governance and role-level competency expectations have been established to operationalize Splunk User Behavior Analytics (UBA) within SOC staffing, detection responsibilities, and ongoing security analytics. | |
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Education | 17000 | $2.3B | United States | SquaredUp | SquaredUp | Analytics and BI | 2014 | n/a |
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Professional Services | 3600 | $1.1B | United States | Starburst | Starburst Data Platform | Analytics and BI | 2022 | n/a |
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Professional Services | 23700 | $10.7B | United States | Starburst | Starburst Data Platform | Analytics and BI | 2021 | n/a |
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Government | 1000 | $250M | United States | Starseed AI | Starseed AI | Analytics and BI | 2024 | n/a |
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Banking and Financial Services | 13122 | $5.0B | United States | Stata | Stata | Analytics and BI | 2009 | n/a |
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Non Profit | 7200 | $5.0B | United States | Stata | Stata | Analytics and BI | 2019 | n/a |
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Retail | 26000 | $12.0B | United States | StatSocial | StatSocial | Analytics and BI | 2025 | n/a |
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Retail | 7000 | $3.2B | United States | StatSocial | StatSocial | Analytics and BI | 2025 | n/a |
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