Apps Purchases: 10+ Million Software Purchases
Founded in 2010, APPS RUN THE WORLD is a leading technology intelligence and market-research company devoted to the application space. Leveraging a rigorous data-centric research methodology, we ask the simple B2B sales intelligence question: Who’s buying enterprise applications from whom and why?
Our global team of 50 researchers has been studying the digital transformation initiatives being undertaken by 2 million + companies including technographic segmentation of 10 million ERP, EPM, CRM, HCM, Procurement, SCM, Treasury software purchases, aggregating massive amounts of data points that form the basis of our forecast assumptions and perhaps the rise and fall of certain vendors and their products on a quarterly basis.
Apps Run The World Buyer Insight and Technographics Customer Database has over 100 data fields that detail company usage of emerging technologies such as AI, Machine Learning, IoT, Blockchain, Autonomous Database, and different on-prem and cloud apps by function, customer size (employees, revenues), industry, country, implementation status, year deal won, partner involvement, Line of Business Key Stakeholders and key decision-makers contact details, including the systems being used by Fortune 1000 and Global 2000 companies.
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- Analytics and BI
| Logo | Customer | Industry | Empl. | Revenue | Country | Vendor | Application | Category | When | VAR/SI | Insight | Insight Source |
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Red Hat | Professional Services | 19000 | $6.4B | United States | ZenHub | ZenHub Pulse | Analytics and BI | 2023 | n/a | In 2023, Red Hat implemented ZenHub Pulse as a SaaS Analytics and BI application to centralize planning, tracking, and reporting inside GitHub for its Learning & Content Development engineering team. ZenHub Pulse was configured to surface reporting and analytics, board-based planning, and progress tracking capabilities, aligning workstreams to repository activity to improve project visibility. The implementation positioned ZenHub Pulse as the primary project reporting layer for engineering work tracking. The deployment connected ZenHub Pulse directly to GitHub repositories and issue workflows, enabling consolidated dashboards and cross-repository reporting for engineering in the United States. Governance shifted toward centralized reporting ownership and standardized sprint and estimation workflows, with the Learning & Content Development engineering team using the application for planning, tracking, and estimate capture. Red Hat reported an estimated 30% productivity gain and 4 to 6 hours saved per developer per week as outcomes of adopting ZenHub Pulse. | |
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Mezmo | Professional Services | 100 | $15M | United States | Zing | Zing Data | Analytics and BI | 2022 | n/a | In 2022, Mezmo implemented Zing Data to make observability and operational metrics accessible to engineering and product teams away from the desktop in the United States. The deployment emphasized mobile-first access and centralized delivery of operational telemetry, positioning Zing Data within Mezmo's Analytics and BI tooling footprint. The engagement focused on enabling distributed DevOps and product stakeholders to retrieve actionable data without desktop-bound tooling. The implementation used Zing Data natural-language querying and mobile BI capabilities to surface ad-hoc metrics and accelerate cross-team collaboration. Configuration work concentrated on conversational query models, mobile dashboard layouts, and role based access controls to expose operational views to engineers and product owners. These functional modules were applied to support rapid, on-the-go metric exploration and lightweight dashboarding for incident and feature workflows. Rollout targeted engineering and product teams in the United States and integrated observability information into DevOps workflows and collaboration patterns. Governance centered on access scoping and query permissions to balance broad metric accessibility with controls for sensitive operational data. The project improved time-to-insight for DevOps workflows by making operational metrics available off the desktop and more directly consumable by non desktop users. | |
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Leisure and Hospitality | 100 | $81M | United States | Zoomph | Zoomph | Analytics and BI | 2022 | n/a |
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Leisure and Hospitality | 80 | $10M | United States | Zoomph | Zoomph | Analytics and BI | 2024 | n/a |
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Leisure and Hospitality | 20 | $2M | United States | Zoomph | Zoomph | Analytics and BI | 2021 | n/a |
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Utilities | 25 | $3M | United States | Yes Energy | Yes Energy PowerSignals | Analytics and BI | 2020 | n/a |
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Utilities | 29 | $33M | United States | Yes Energy | Yes Energy PowerSignals | Analytics and BI | 2024 | n/a |
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Media | 25 | $5M | United States | Zing | Zing Data | Analytics and BI | 2022 | n/a |
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Non Profit | 120 | $53M | United States | Microsoft | Microsoft Power BI | Analytics and BI | 2021 | n/a |
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Professional Services | 154 | $34M | United States | Dreamdata | Dreamdata Revenue Analytics | Analytics and BI | 2025 | n/a |
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