Apps Purchases: 10+ Million Software Purchases
Founded in 2010, APPS RUN THE WORLD is a leading technology intelligence and market-research company devoted to the application space. Leveraging a rigorous data-centric research methodology, we ask the simple B2B sales intelligence question: Who’s buying enterprise applications from whom and why?
Our global team of 50 researchers has been studying the digital transformation initiatives being undertaken by 2 million + companies including technographic segmentation of 10 million ERP, EPM, CRM, HCM, Procurement, SCM, Treasury software purchases, aggregating massive amounts of data points that form the basis of our forecast assumptions and perhaps the rise and fall of certain vendors and their products on a quarterly basis.
Apps Run The World Buyer Insight and Technographics Customer Database has over 100 data fields that detail company usage of emerging technologies such as AI, Machine Learning, IoT, Blockchain, Autonomous Database, and different on-prem and cloud apps by function, customer size (employees, revenues), industry, country, implementation status, year deal won, partner involvement, Line of Business Key Stakeholders and key decision-makers contact details, including the systems being used by Fortune 1000 and Global 2000 companies.
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- Analytics and BI
| Logo | Customer | Industry | Empl. | Revenue | Country | Vendor | Application | Category | When | VAR/SI | Insight | Insight Source |
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Magic Spoon | Consumer Packaged Goods | 45 | $75M | United States | Brightflow AI | Brightflow AI | Analytics and BI | 2021 | n/a | In 2021 Magic Spoon implemented Brightflow AI on their website as a cloud-hosted Analytics and BI solution to capture site interaction and e-commerce signals. The implementation centers on Brightflow AI instrumentation across web pages, providing a single source for event-level data and centralized analytics for customer behavior observed on the public storefront. Brightflow AI was configured to expose role-based dashboards, automated reporting workflows, and behavior analytics for funnel and conversion analysis. The deployment uses category-aligned capabilities such as event tracking, visual dashboards, cohort analysis, and alerting to surface anomalous patterns and support iterative optimization efforts. Operational scope is limited to web-facing touchpoints, with the platform feeding analytics into marketing, e-commerce, and product decision workflows. Implementation work focused on client-side web tagging and a consolidated event taxonomy to ensure consistent signal capture, while data access was provisioned to cross-functional stakeholders for analysis in Brightflow AI. Governance activities included establishing an event naming standard, access controls for marketing and product teams, and a phased rollout of instrumentation across key pages. The narrative positions Magic Spoon Brightflow AI Analytics and BI as the primary analytics layer for website performance and customer behavior without reference to a named prior system. | |
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Magic Spoon | Consumer Packaged Goods | 45 | $75M | United States | Statsig | Statsig Platform | Analytics and BI | 2023 | n/a | ||
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Consumer Packaged Goods | 56 | $13M | United States | Pegasystems | Pega Process Mining (Formerly EverFlow) | Process Mining | 2023 | n/a |
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Healthcare | 45 | $8M | United States | Perfalytics | Freshpaint | Analytics and BI | 2025 | n/a |
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Construction and Real Estate | 37 | $4M | United States | Dreamdata | Dreamdata Revenue Analytics | Analytics and BI | 2024 | n/a |
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Professional Services | 30 | $10M | United States | Zoho Corp. | Zoho Analytics (ex Zoho Reports) | Analytics and BI | 2020 | n/a |
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Government | 72 | $6M | United States | Google Charts | Analytics and BI | 2020 | n/a |
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Media | 60 | $10M | United States | Dreamdata | Dreamdata Revenue Analytics | Analytics and BI | 2024 | n/a |
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Healthcare | 300 | $60M | United States | Perfalytics | Freshpaint | Analytics and BI | 2025 | n/a |
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Insurance | 125 | $15M | United States | Fathom | Fathom Analytics | Analytics and BI | 2021 | n/a |
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