Apps Purchases: 10+ Million Software Purchases

App purchases

Founded in 2010, APPS RUN THE WORLD is a leading technology intelligence and market-research company devoted to the application space. Leveraging a rigorous data-centric research methodology, we ask the simple B2B sales intelligence question: Who’s buying enterprise applications from whom and why?

Our global team of 50 researchers has been studying the digital transformation initiatives being undertaken by 2 million + companies including technographic segmentation of 10 million ERP, EPM, CRM, HCM, Procurement, SCM, Treasury software purchases, aggregating massive amounts of data points that form the basis of our forecast assumptions and perhaps the rise and fall of certain vendors and their products on a quarterly basis.

Apps Run The World Buyer Insight and Technographics Customer Database has over 100 data fields that detail company usage of emerging technologies such as AI, Machine Learning, IoT, Blockchain, Autonomous Database, and different on-prem and cloud apps by function, customer size (employees, revenues), industry, country, implementation status, year deal won, partner involvement, Line of Business Key Stakeholders and key decision-makers contact details, including the systems being used by Fortune 1000 and Global 2000 companies.

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Logo Customer Industry Empl. Revenue Country Vendor Product Category When VAR/SI
Vinpearl Leisure and Hospitality 1400 $250M Vietnam Microsoft Microsoft Entra ID (formerly Azure Active Directory) Identity and Access Management (IAM) 2023 n/a
Watsons Vietnam Retail 85 $9M Vietnam Microsoft Microsoft Azure Cloud Services Application Hosting and Computing Services 2019 n/a
Retail 85 $9M Vietnam SAP SAP Commerce Cloud (ex Hybris) eCommerce 2023 n/a
Retail 85 $9M Vietnam SAP SAP Emarsys Customer Engagement 2020 n/a
Retail 85 $9M Vietnam Microsoft Microsoft 365 Collaboration 2020 n/a
Retail 85 $9M Vietnam Microsoft Microsoft Clarity Marketing Analytics 2023 n/a
Consumer Packaged Goods 440 $40M Vietnam Microsoft Microsoft 365 Collaboration 2018 n/a
Consumer Packaged Goods 440 $40M Vietnam Microsoft Microsoft SharePoint Enterprise Content Management 2021 n/a
Professional Services 170 $20M Vietnam Microsoft Microsoft Azure Cloud Services Application Hosting and Computing Services 2019 n/a
Professional Services 170 $20M Vietnam Microsoft Microsoft 365 Collaboration 2019 n/a
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