Apps Purchases: 10+ Million Software Purchases
Founded in 2010, APPS RUN THE WORLD is a leading technology intelligence and market-research company devoted to the application space. Leveraging a rigorous data-centric research methodology, we ask the simple B2B sales intelligence question: Who’s buying enterprise applications from whom and why?
Our global team of 50 researchers has been studying the digital transformation initiatives being undertaken by 2 million + companies including technographic segmentation of 10 million ERP, EPM, CRM, HCM, Procurement, SCM, Treasury software purchases, aggregating massive amounts of data points that form the basis of our forecast assumptions and perhaps the rise and fall of certain vendors and their products on a quarterly basis.
Apps Run The World Buyer Insight and Technographics Customer Database has over 100 data fields that detail company usage of emerging technologies such as AI, Machine Learning, IoT, Blockchain, Autonomous Database, and different on-prem and cloud apps by function, customer size (employees, revenues), industry, country, implementation status, year deal won, partner involvement, Line of Business Key Stakeholders and key decision-makers contact details, including the systems being used by Fortune 1000 and Global 2000 companies.
Apply Filters For 10+ Million Software Purchases
- Leisure and Hospitality
| Logo | Customer | Industry | Empl. | Revenue | Country | Vendor | Application | Category | When | VAR/SI | Insight | Insight Source |
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CHUCOS | Leisure and Hospitality | 10 | $2M | Vietnam | Google Tag Manager | Tag Management | 2020 | n/a | |||
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CHUCOS | Leisure and Hospitality | 10 | $2M | Vietnam | Haraloyalty | Haraloyalty | Customer Engagement,Customer Analytics | 2022 | n/a | In 2022 CHUCOS implemented Haraloyalty on its public website. CHUCOS uses Haraloyalty to provide Customer Engagement,Customer Analytics capabilities supporting marketing and customer retention functions for the Vietnam based leisure and hospitality operator. The Haraloyalty deployment is web embedded to capture on site behavior and to surface engagement workflows. Functional modules implemented align with Customer Engagement,Customer Analytics patterns and include loyalty program management, customer segmentation, campaign orchestration, and analytics dashboards, configured for lightweight automation and real time engagement. Haraloyalty is referenced as the application providing both engagement orchestration and analytics reporting for on site customer journeys. Operational ownership is concentrated within customer facing and marketing functions, with the platform instrumented on the website for customer touchpoints and campaign delivery. Governance and workflow restructuring are consistent with a small team approach, centralized configuration control and iterative campaign launches. Haraloyalty therefore functions as the primary customer engagement and analytics layer for CHUCOS web interactions. | |
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Leisure and Hospitality | 10 | $2M | Vietnam | Akamai | Akamai CDN | Content Delivery Network | 2022 | n/a |
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Leisure and Hospitality | 10 | $2M | Vietnam | Cloudflare | Cloudflare Workers | Application Hosting and Computing Services | 2022 | n/a |
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Leisure and Hospitality | 10 | $2M | Vietnam | Microsoft | Microsoft 365 | Collaboration | 2022 | n/a |
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Leisure and Hospitality | 10 | $2M | Vietnam | Long Van System Solution | Long Van Hosting | Application Hosting and Computing Services | 2023 | n/a |
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Leisure and Hospitality | 10 | $2M | Vietnam | Automattic | WooCommerce | eCommerce | 2022 | n/a |
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Leisure and Hospitality | 10 | $2M | Vietnam | Cloudflare | Cloudflare CDN | Content Delivery Network | 2022 | n/a |
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Leisure and Hospitality | 10 | $2M | Vietnam | Google Workspace (Formerly Google G-Suite) | Collaboration | 2022 | n/a |
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Leisure and Hospitality | 10 | $2M | Vietnam | Tawk.to | Tawk.to | Chatbots and Conversational AI | 2023 | n/a |
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