Apps Purchases: 10+ Million Software Purchases
Founded in 2010, APPS RUN THE WORLD is a leading technology intelligence and market-research company devoted to the application space. Leveraging a rigorous data-centric research methodology, we ask the simple B2B sales intelligence question: Who’s buying enterprise applications from whom and why?
Our global team of 50 researchers has been studying the digital transformation initiatives being undertaken by 2 million + companies including technographic segmentation of 10 million ERP, EPM, CRM, HCM, Procurement, SCM, Treasury software purchases, aggregating massive amounts of data points that form the basis of our forecast assumptions and perhaps the rise and fall of certain vendors and their products on a quarterly basis.
Apps Run The World Buyer Insight and Technographics Customer Database has over 100 data fields that detail company usage of emerging technologies such as AI, Machine Learning, IoT, Blockchain, Autonomous Database, and different on-prem and cloud apps by function, customer size (employees, revenues), industry, country, implementation status, year deal won, partner involvement, Line of Business Key Stakeholders and key decision-makers contact details, including the systems being used by Fortune 1000 and Global 2000 companies.
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- Analytics and BI
| Logo | Customer | Industry | Empl. | Revenue | Country | Vendor | Application | Category | When | VAR/SI | Insight | Insight Source |
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Eltropy | Professional Services | 10 | $1M | United States | MachEye | MachEye | Analytics and BI | 2022 | n/a | In 2022, Eltropy implemented MachEye to provide customer acquisition and product adoption analytics, using MachEye as an Analytics and BI solution for its financial customers in the United States. The deployment focused on surfacing insights from large volumes of customer and usage data to inform commercial and product decisions. Configuration emphasized embedded analytics and search capabilities inferred from the vendor testimonial, with MachEye delivering in product insights and indexed query driven exploration. MachEye was configured to generate automated reporting workflows consumed by customer success and marketing teams, and the vendor testimonial explicitly cites faster time to insight as an outcome. Architecture centered on an embedded analytics delivery model that ingested customer interaction and usage records to power dashboards and search results. Operational coverage targeted financial customers in the United States and internal functions including customer success, marketing, and product management. Governance focused on operationalizing automated reports for ongoing measurement of customer acquisition and product adoption, with rollout oriented toward enabling customer success and marketing teams to act on analytics outputs. Configuration and module usage prioritized embedded analytics, search, and automated reporting as the primary MachEye capabilities supporting Eltropy business functions. | |
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Mondelez International | Consumer Packaged Goods | 91000 | $36.0B | United States | Metric Insights | Metric Insights | Analytics and BI | 2021 | n/a | In 2021 Mondelez International deployed Metric Insights as a universal BI portal to centralize procurement and finance reporting, giving procurement and analytics teams a single place for relevant reports and metrics and to improve administrative visibility into BI usage. The implementation used Metric Insights to unify access to metrics and reports across existing BI tools, positioning Metric Insights within the company as an Analytics and BI solution supporting procurement and finance analytics workflows. The deployment leveraged the Metric Insights BI Portal and included use of a BI Catalog and governance-oriented capabilities inferred from the webinar description, enabling cataloging of KPIs, standardized metric definitions, and surfaced report metadata. Configuration focused on role-based access and administrative dashboards that expose BI usage patterns, allowing analytics administrators to track consumption across tools and to manage report surface and relevance. Operational scope concentrated on procurement and analytics teams within Mondelez International, with the rollout oriented toward procurement and finance analytics use cases and administrator visibility improvements. Governance changes emphasized centralized catalog stewardship and measurement of report adoption, with workflow adjustments to route report onboarding through the Metric Insights catalog and governance modules to maintain consistency in metric definitions. | |
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Professional Services | 49500 | $19.7B | United States | Metric Insights | Metric Insights | Analytics and BI | 2020 | n/a |
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Media | 1000 | $120M | United States | Slemma | Slemma | Analytics and BI | 2013 | n/a |
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Insurance | 1100 | $2.1B | United States | TIBCO Software | TIBCO Foresight | Analytics and BI | 2004 | n/a |
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Retail | 11500 | $2.6B | United States | Apache Software | Apache Kylin | Data Warehouse | 2014 | n/a |
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Leisure and Hospitality | 6800 | $3.0B | United States | Avaya | Avaya Operational Analyst | Analytics and BI | 2003 | Avaya |
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Communications | 25000 | $12.3B | United States | Datatrack | Datatrack Storm Contact Center Analytics | Analytics and BI | 2015 | n/a |
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Consumer Packaged Goods | 14100 | $6.7B | United States | Hertzler Systems | Hertzler GainSeeker | Analytics and BI | 2006 | n/a |
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Consumer Packaged Goods | 20000 | $11.9B | United States | Hertzler Systems | Hertzler GainSeeker | Analytics and BI | 2006 | n/a |
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