Apps Purchases: 10+ Million Software Purchases
Founded in 2010, APPS RUN THE WORLD is a leading technology intelligence and market-research company devoted to the application space. Leveraging a rigorous data-centric research methodology, we ask the simple B2B sales intelligence question: Who’s buying enterprise applications from whom and why?
Our global team of 50 researchers has been studying the digital transformation initiatives being undertaken by 2 million + companies including technographic segmentation of 10 million ERP, EPM, CRM, HCM, Procurement, SCM, Treasury software purchases, aggregating massive amounts of data points that form the basis of our forecast assumptions and perhaps the rise and fall of certain vendors and their products on a quarterly basis.
Apps Run The World Buyer Insight and Technographics Customer Database has over 100 data fields that detail company usage of emerging technologies such as AI, Machine Learning, IoT, Blockchain, Autonomous Database, and different on-prem and cloud apps by function, customer size (employees, revenues), industry, country, implementation status, year deal won, partner involvement, Line of Business Key Stakeholders and key decision-makers contact details, including the systems being used by Fortune 1000 and Global 2000 companies.
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- Analytics and BI
| Logo | Customer | Industry | Empl. | Revenue | Country | Vendor | Application | Category | When | VAR/SI | Insight | Insight Source |
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LGT Wealth Management | Banking and Financial Services | 650 | $179M | United Kingdom | Bloomberg | Bloomberg Transaction Cost Analysis (BTCA) | Analytics and BI | 2025 | n/a | In 2025 LGT Wealth Management deployed Bloomberg Transaction Cost Analysis (BTCA) as part of Bloomberg’s integrated buy-side solutions to centralize transaction cost analytics. Bloomberg Transaction Cost Analysis (BTCA) is being used as an Analytics and BI application within a front-to-middle-office trade lifecycle to provide trade cost attribution and post-trade performance diagnostics. The implementation bundles BTCA with AIM for order and investment management and PORT Enterprise for performance attribution, risk and liquidity analysis, while RHUB is employed for MiFID II transaction reporting. Bloomberg’s post-trade operations capabilities were configured to support inbound reconciliation processes from custodian partners, enabling tighter operational coupling between execution, reconciliation and portfolio analytics. Operational coverage explicitly includes LGT Wealth Management’s current Funds business and the acquired Abrdn Capital funds, spanning idea generation through order modeling, execution and post-trade processes. The rollout impacts portfolio management, trading desks, middle-office operations, risk and compliance functions, aligning analytics, trade execution data and reconciliation workflows under a single vendor stack. Governance and process changes emphasize a unified workflow and straight-through processing, with automation introduced across order management, trade capture and post-trade reconciliation. The cited outcomes include deeper portfolio insights, a streamlined order and portfolio management experience and the ability to meet MiFID II reporting requirements through Bloomberg RHUB, with Bloomberg positioned as the technology partner to support ongoing growth. | |
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First Supply | Distribution | 650 | $200M | United States | Tableau Software | Tableau | Analytics and BI | 2020 | n/a | ||
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Professional Services | 650 | $90M | United States | Iconosquare | Iconosquare | Analytics and BI | 2015 | n/a |
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Media | 650 | $123M | Australia | Chartbeat | Chartbeat | Analytics and BI | 2020 | n/a |
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Aerospace and Defense | 650 | $121M | United States | Chartbeat | Chartbeat | Analytics and BI | 2012 | n/a |
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Professional Services | 650 | $70M | United States | Wiiisdom | Wiiisdom Ops | Analytics and BI | 2021 | n/a |
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Education | 650 | $80M | Argentina | Blackboard | Blackboard Analytics for Learn | Analytics and BI | 2019 | n/a |
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Leisure and Hospitality | 650 | $150M | United States | BirchStreet Systems | BirchStreet Reporting & Analytics | Analytics and BI | 2013 | XBP Global |
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Retail | 650 | $135M | Netherlands | Contentful GmbH | Contentful Analytics | Analytics and BI | 2022 | n/a |
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Professional Services | 650 | $369M | United States | Sensor Tower | Sensor Tower | Analytics and BI | 2021 | n/a |
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