Apps Purchases: 10+ Million Software Purchases

App purchases

Founded in 2010, APPS RUN THE WORLD is a leading technology intelligence and market-research company devoted to the application space. Leveraging a rigorous data-centric research methodology, we ask the simple B2B sales intelligence question: Who’s buying enterprise applications from whom and why?

Our global team of 50 researchers has been studying the digital transformation initiatives being undertaken by 2 million + companies including technographic segmentation of 10 million ERP, EPM, CRM, HCM, Procurement, SCM, Treasury software purchases, aggregating massive amounts of data points that form the basis of our forecast assumptions and perhaps the rise and fall of certain vendors and their products on a quarterly basis.

Apps Run The World Buyer Insight and Technographics Customer Database has over 100 data fields that detail company usage of emerging technologies such as AI, Machine Learning, IoT, Blockchain, Autonomous Database, and different on-prem and cloud apps by function, customer size (employees, revenues), industry, country, implementation status, year deal won, partner involvement, Line of Business Key Stakeholders and key decision-makers contact details, including the systems being used by Fortune 1000 and Global 2000 companies.

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  • Leisure and Hospitality
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Logo Customer Industry Empl. Revenue Country Vendor Product Category When VAR/SI
Taj Hotels Leisure and Hospitality 20000 $2.3B India Teads Teads Platform Marketing Analytics,Data Management Platform 2023 n/a
Invited Clubs Leisure and Hospitality 20000 $1.5B United States Oracle Oracle Cloud HCM Core HR 2020 n/a
Leisure and Hospitality 20000 $1.5B United States Oracle Oracle Recruiting Cloud Recruiting,Applicant Tracking System,Candidate Relationship Management 2017 n/a
Leisure and Hospitality 20000 $5.7B Australia UKG UKG Workforce Central (ex Kronos Workforce Central) Workforce Management 2020 n/a
Leisure and Hospitality 20000 $1.5B United States Optimizely Optimizely Hosting Application Hosting and Computing Services 2023 n/a
Leisure and Hospitality 20000 $1.5B United States Optimizely Optimizely Search & Navigation (ex Episerver Find) Application, Web and Enterprise Search 2022 n/a
Leisure and Hospitality 20000 $1.5B United States Google Google Tag Manager Tag Management 2022 n/a
Leisure and Hospitality 20000 $1.5B United States Microsoft Microsoft Entra ID (formerly Azure Active Directory) Identity and Access Management (IAM) 2024 n/a
Leisure and Hospitality 20000 $1.5B United States Brightcove Brightcove Audio Video and Web Conferencing 2022 n/a
Leisure and Hospitality 20000 $1.5B United States Optimizely Optimizely Data Platform Customer Data Platform 2022 n/a
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