Apps Purchases: 10+ Million Software Purchases

App purchases

Founded in 2010, APPS RUN THE WORLD is a leading technology intelligence and market-research company devoted to the application space. Leveraging a rigorous data-centric research methodology, we ask the simple B2B sales intelligence question: Who’s buying enterprise applications from whom and why?

Our global team of 50 researchers has been studying the digital transformation initiatives being undertaken by 2 million + companies including technographic segmentation of 10 million ERP, EPM, CRM, HCM, Procurement, SCM, Treasury software purchases, aggregating massive amounts of data points that form the basis of our forecast assumptions and perhaps the rise and fall of certain vendors and their products on a quarterly basis.

Apps Run The World Buyer Insight and Technographics Customer Database has over 100 data fields that detail company usage of emerging technologies such as AI, Machine Learning, IoT, Blockchain, Autonomous Database, and different on-prem and cloud apps by function, customer size (employees, revenues), industry, country, implementation status, year deal won, partner involvement, Line of Business Key Stakeholders and key decision-makers contact details, including the systems being used by Fortune 1000 and Global 2000 companies.

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  • Leisure and Hospitality
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Logo Customer Industry Empl. Revenue Country Vendor Product Category When VAR/SI
Hilton Worldwide Leisure and Hospitality 159000 $8.8B United States MicroStrategy MicroStrategy ONE Analytics Analytics and BI 2015 n/a
Hilton Worldwide Leisure and Hospitality 159000 $8.8B United States Tableau Software Tableau Analytics and BI 2015 n/a
Leisure and Hospitality 159000 $8.8B United States [24]7.ai [24]7.ai Customer Engagement Platform Chatbots and Conversational AI 2016 n/a
Leisure and Hospitality 159000 $8.8B United States Adobe Systems Adobe Marketing Cloud (ex Omniture) Marketing Automation 2020 n/a
Leisure and Hospitality 159000 $8.8B United States Akamai Akamai mPulse Application Performance Management 2016 n/a
Leisure and Hospitality 159000 $8.8B United States Microsoft Xandr Invest (ex AppNexus DSP) Digital Advertising Platform 2020 n/a
Leisure and Hospitality 159000 $8.8B United States Citrix Citrix NetScaler Digital Workspace 2015 n/a
Leisure and Hospitality 159000 $8.8B United States Amazon Web Services (AWS) Amazon CloudFront Content Delivery Network 2016 n/a
Leisure and Hospitality 159000 $8.8B United States Adobe Systems Adobe Audience Manager Data Management Platform 2021 n/a
Leisure and Hospitality 159000 $8.8B United States Dynatrace Dynatrace APM Application Performance Management 2015 n/a
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