Apps Purchases: 10+ Million Software Purchases

App purchases

Founded in 2010, APPS RUN THE WORLD is a leading technology intelligence and market-research company devoted to the application space. Leveraging a rigorous data-centric research methodology, we ask the simple B2B sales intelligence question: Who’s buying enterprise applications from whom and why?

Our global team of 50 researchers has been studying the digital transformation initiatives being undertaken by 2 million + companies including technographic segmentation of 10 million ERP, EPM, CRM, HCM, Procurement, SCM, Treasury software purchases, aggregating massive amounts of data points that form the basis of our forecast assumptions and perhaps the rise and fall of certain vendors and their products on a quarterly basis.

Apps Run The World Buyer Insight and Technographics Customer Database has over 100 data fields that detail company usage of emerging technologies such as AI, Machine Learning, IoT, Blockchain, Autonomous Database, and different on-prem and cloud apps by function, customer size (employees, revenues), industry, country, implementation status, year deal won, partner involvement, Line of Business Key Stakeholders and key decision-makers contact details, including the systems being used by Fortune 1000 and Global 2000 companies.

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Logo Customer Industry Empl. Revenue Country Vendor Product Category When VAR/SI
Allied Universal Professional Services 800000 $22.0B United States Lotame Lotame DMP Data Management Platform 2021 n/a
Allied Universal Professional Services 800000 $22.0B United States Adobe Systems Adobe Audience Manager Data Management Platform 2021 n/a
Professional Services 800000 $22.0B United States Zoominfo ZoomInfo Chorus Marketing Analytics 2021 n/a
Insurance 800000 $26.0B China Webtrends Webtrends Analytics Marketing Analytics 2009 n/a
Professional Services 800000 $20.0B United Kingdom Enghouse Interactive Enghouse Interactive Altitude Xperience Customer Experience 2017 n/a
Professional Services 800000 $20.0B United Kingdom Salesforce Salesforce Service Cloud Customer Support 2017 n/a
Professional Services 800000 $22.0B United States Zendesk Zendesk Support Ticketing System Customer Support 2018 n/a
Professional Services 800000 $22.0B United States Adobe Systems Adobe Marketo Engage Account Based Marketing,Sales Engagement 2020 n/a
Leisure and Hospitality 800000 $31.1B United States Zendesk Zendesk Service Customer Support 2019 n/a
Leisure and Hospitality 800000 $31.1B United States Salesforce Salesforce Sales Cloud Sales Automation,CRM,Sales Engagement 2021 n/a
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