Apps Purchases: 10+ Million Software Purchases
Founded in 2010, APPS RUN THE WORLD is a leading technology intelligence and market-research company devoted to the application space. Leveraging a rigorous data-centric research methodology, we ask the simple B2B sales intelligence question: Who’s buying enterprise applications from whom and why?
Our global team of 50 researchers has been studying the digital transformation initiatives being undertaken by 2 million + companies including technographic segmentation of 10 million ERP, EPM, CRM, HCM, Procurement, SCM, Treasury software purchases, aggregating massive amounts of data points that form the basis of our forecast assumptions and perhaps the rise and fall of certain vendors and their products on a quarterly basis.
Apps Run The World Buyer Insight and Technographics Customer Database has over 100 data fields that detail company usage of emerging technologies such as AI, Machine Learning, IoT, Blockchain, Autonomous Database, and different on-prem and cloud apps by function, customer size (employees, revenues), industry, country, implementation status, year deal won, partner involvement, Line of Business Key Stakeholders and key decision-makers contact details, including the systems being used by Fortune 1000 and Global 2000 companies.
Apply Filters For 10+ Million Software Purchases
- Leisure and Hospitality
| Logo | Customer | Industry | Empl. | Revenue | Country | Vendor | Application | Category | When | VAR/SI | Insight | Insight Source |
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Cineplex | Leisure and Hospitality | 10000 | $930M | Canada | Adobe Systems | Adobe Creative Cloud | Content Management | 2017 | n/a | In 2017 Cineplex implemented Adobe Creative Cloud to support creative production and asset authoring within its Content Management environment. A Visual Designer at Cineplex Entertainment from April 2017 to July 2017 used Adobe Creative Cloud to design web and email promotional campaigns, and to produce visual assets for mobile, web, and TV prototypes while operating in an agile product design cadence. The implementation centered on creative authoring workflows, including asset creation, animation design, and template authoring for email and web channels, with Adobe Creative Cloud serving as the primary toolset for those functions. Prototyping activities were executed with Sketch and Principle to validate interactions and animations prior to final asset production in Adobe Creative Cloud, aligning design deliverables with mobile app relaunch objectives. Operational coverage focused on cross-disciplinary collaboration between visual design, product, and marketing teams, with weekly in-person user testing used to iterate prototypes for mobile, web, and TV platforms. User journey mapping and animation design were embedded into sprint workflows, enabling designers to hand off finished creative assets for campaign execution and channel deployment. Governance and process adjustments were practical and team level, reflecting an agile approach to user testing, rapid prototyping, and iterative design reviews. Adobe Creative Cloud was the central application for content creation and management tasks associated with Cineplex creative campaigns, supporting creative workflow continuity across web, email, mobile, and TV design efforts. | |
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Cineplex | Leisure and Hospitality | 10000 | $930M | Canada | Adobe Systems | Adobe Experience Cloud | Customer Experience | 2018 | n/a | ||
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Leisure and Hospitality | 10000 | $930M | Canada | Microsoft | Microsoft Dynamics 365 Customer Experience | Customer Experience | 2017 | n/a |
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Leisure and Hospitality | 10000 | $930M | Canada | Adobe Systems | Adobe Launch | Tag Management | 2018 | n/a |
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Leisure and Hospitality | 10000 | $2.4B | United States | Trustwave | Trustwave SSL | Secure Sockets Layer (SSL) | 2013 | n/a |
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Leisure and Hospitality | 10000 | $2.4B | United States | Akamai | Akamai CDN | Content Delivery Network | 2018 | n/a |
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Leisure and Hospitality | 10000 | $2.4B | United States | Adobe Systems | Adobe Marketing Cloud (ex Omniture) | Marketing Automation | 2017 | n/a |
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Leisure and Hospitality | 10000 | $2.4B | United States | Oracle | Oracle Commerce Platform ( ex ATG Web Commerce ) | eCommerce | 2015 | Infosys |
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Leisure and Hospitality | 10000 | $2.4B | United States | Microsoft | Xandr Invest (ex AppNexus DSP) | Digital Advertising Platform | 2015 | n/a |
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Leisure and Hospitality | 10000 | $2.4B | United States | Crazy Egg | Crazy Egg | Marketing Analytics | 2016 | n/a |
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