Apps Purchases: 10+ Million Software Purchases
Founded in 2010, APPS RUN THE WORLD is a leading technology intelligence and market-research company devoted to the application space. Leveraging a rigorous data-centric research methodology, we ask the simple B2B sales intelligence question: Who’s buying enterprise applications from whom and why?
Our global team of 50 researchers has been studying the digital transformation initiatives being undertaken by 2 million + companies including technographic segmentation of 10 million ERP, EPM, CRM, HCM, Procurement, SCM, Treasury software purchases, aggregating massive amounts of data points that form the basis of our forecast assumptions and perhaps the rise and fall of certain vendors and their products on a quarterly basis.
Apps Run The World Buyer Insight and Technographics Customer Database has over 100 data fields that detail company usage of emerging technologies such as AI, Machine Learning, IoT, Blockchain, Autonomous Database, and different on-prem and cloud apps by function, customer size (employees, revenues), industry, country, implementation status, year deal won, partner involvement, Line of Business Key Stakeholders and key decision-makers contact details, including the systems being used by Fortune 1000 and Global 2000 companies.
Apply Filters For 10+ Million Software Purchases
- Distribution
| Logo | Customer | Industry | Empl. | Revenue | Country | Vendor | Application | Category | When | VAR/SI | Insight | Insight Source |
|---|---|---|---|---|---|---|---|---|---|---|---|---|
 |
Martin & Servera | Distribution | 3000 | $1.3B | Sweden | Now Interact | Now Interact | Artificial Intelligence Marketing | 2018 | n/a | In 2018, Martin & Servera deployed Now Interact on their website to support customer-facing digital marketing and personalized content delivery. The deployment targeted the company website serving its distribution and wholesale channels in Sweden, aligning Now Interact with Martin & Servera's marketing and e-commerce function. Now Interact was implemented as an Artificial Intelligence Marketing platform providing personalization, behavioral segmentation, real-time content recommendation, and campaign orchestration capabilities typical of the category. Configuration emphasized machine-learning driven personalization workflows, segment-based content targeting, and on-site campaign triggers managed through the Now Interact interface. The implementation was embedded into the website front-end to instrument user sessions and marketing touchpoints, enabling personalized page experiences and on-site promotions. Operational ownership was placed with the digital marketing team for campaign design and content targeting while web operations and IT retained responsibility for deployment and tagging. Governance work focused on content approval workflows, segmentation rulebooks, and A B testing protocols to control automated personalization and preserve brand consistency. Martin & Servera Now Interact Artificial Intelligence Marketing integration therefore connected application-level personalization controls to marketing governance and web operations processes. | |
|
|
Martin & Servera | Distribution | 3000 | $1.3B | Sweden | Amazon Web Services (AWS) | Amazon CloudFront | Content Delivery Network | 2018 | n/a | ||
 |
|
Distribution | 3000 | $1.3B | Sweden | Datadog | Datadog APM | Application Performance Management | 2020 | n/a |
|
|
|
|
|
Distribution | 3000 | $1.3B | Sweden | ActiveCampaign | Postmark | Transactional Email | 2020 | n/a |
|
|
|
|
|
Distribution | 3000 | $1.3B | Sweden | Klarna | Klarna Payments | Payment Processing | 2021 | n/a |
|
|
|
|
|
Distribution | 3000 | $1.3B | Sweden | Intuit | Intuit Mailchimp Mandrill | Transactional Email | 2022 | n/a |
|
|
|
|
|
Distribution | 3000 | $1.3B | Sweden | OneTrust | OneTrust Cookie Consent | Governance, Risk and Compliance | 2022 | n/a |
|
|
|
|
|
Distribution | 3000 | $1.3B | Sweden | OneTrust | OneTrust CookiePro | Governance, Risk and Compliance | 2022 | n/a |
|
|
|
|
|
Distribution | 3000 | $650M | United States | Salesforce | Salesforce Commerce Cloud | eCommerce | 2017 | n/a |
|
|
|
|
|
Distribution | 3000 | $650M | United States | Google Workspace (Formerly Google G-Suite) | Collaboration | 2022 | n/a |
|
|