Apps Purchases: 10+ Million Software Purchases
Founded in 2010, APPS RUN THE WORLD is a leading technology intelligence and market-research company devoted to the application space. Leveraging a rigorous data-centric research methodology, we ask the simple B2B sales intelligence question: Who’s buying enterprise applications from whom and why?
Our global team of 50 researchers has been studying the digital transformation initiatives being undertaken by 2 million + companies including technographic segmentation of 10 million ERP, EPM, CRM, HCM, Procurement, SCM, Treasury software purchases, aggregating massive amounts of data points that form the basis of our forecast assumptions and perhaps the rise and fall of certain vendors and their products on a quarterly basis.
Apps Run The World Buyer Insight and Technographics Customer Database has over 100 data fields that detail company usage of emerging technologies such as AI, Machine Learning, IoT, Blockchain, Autonomous Database, and different on-prem and cloud apps by function, customer size (employees, revenues), industry, country, implementation status, year deal won, partner involvement, Line of Business Key Stakeholders and key decision-makers contact details, including the systems being used by Fortune 1000 and Global 2000 companies.
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- Distribution
| Logo | Customer | Industry | Empl. | Revenue | Country | Vendor | Application | Category | When | VAR/SI | Insight | Insight Source |
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Rapalaj | Distribution | 2807 | $700M | Finland | AddShoppers | AddShoppers SafeOpt | Marketing Automation | 2024 | n/a | In 2024 Rapalaj implemented AddShoppers SafeOpt as a Marketing/CRM deployment focused on email retargeting. Rapala USA appears as a featured customer on SafeOpt product listings, indicating use of AddShoppers SafeOpt to recover lost shoppers and support e-commerce conversion efforts in the United States. The implementation centered on SafeOpt email retargeting capabilities, configured to execute abandoned-cart and shopper-recovery workflows, behavioral segmentation, and sequenced email campaigns consistent with marketing automation for e-commerce. AddShoppers SafeOpt was used to orchestrate targeting rules and suppression logic within those retargeting workflows, aligning campaign configuration with shopper events and on-site signals. Operational coverage is described for Rapala USA e-commerce operations in the United States, with marketing and CRM teams responsible for campaign governance, consent management, and suppression lists. No specific technical integrations are publicly named in the vendor listing, so integration points are limited in public records, however the deployment is positioned to support email channel recovery workflows for Rapalaj through AddShoppers SafeOpt. | |
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Rapalaj | Distribution | 2807 | $700M | Finland | ZenTreasury | ZenTreasury Platform | Treasury Management | 2019 | n/a | In 2019, Rapala implemented the ZenTreasury Platform to address IFRS 16 lease accounting across its group. The ZenTreasury Platform, categorized as Treasury Management, was used to centralize lease accounting and multi-currency lease reporting for Rapala's finance organization in Finland and its subsidiaries. Deployment focused on ZenTreasury's lease accounting functionality for IFRS 16, configuring lease data capture, amortization schedules, right-of-use asset and lease liability calculations, and statutory reporting outputs. The implementation automated recurring lease calculations and report generation, and simplified multi-currency processing and remeasurement to support consolidated lease reporting across denominated leases. The rollout covered many subsidiaries and multiple currencies, improving control of multi-currency lease reporting for the finance organization in Finland. The customer case highlights very fast adoption and simplified multi-currency handling using the ZenTreasury Platform, and governance aligned centralized lease reporting and standardized IFRS 16 workflows within the finance organization. | |
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Distribution | 2800 | $2.9B | United States | Salesforce | Salesforce Sales Cloud | Sales Automation,CRM,Sales Engagement | 2021 | n/a |
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Distribution | 2800 | $2.9B | United States | Salesforce | Slack Connect | Collaboration | 2022 | n/a |
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Distribution | 2800 | $825M | United Kingdom | Adobe Systems | Adobe Marketing Cloud (ex Omniture) | Marketing Automation | 2008 | n/a |
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Distribution | 2800 | $825M | United Kingdom | Salesforce | Salesforce Sales Cloud | Sales Automation,CRM,Sales Engagement | 2021 | n/a |
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Distribution | 2800 | $825M | United Kingdom | Adobe Systems | Adobe Experience Cloud | Customer Experience | 2018 | n/a |
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Distribution | 2800 | $825M | United Kingdom | Adobe Systems | Adobe Marketo | Marketing Automation | 2015 | n/a |
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Distribution | 2800 | $825M | United Kingdom | Atlassian | Atlassian Jira Service Desk | IT Service Management | 2018 | n/a |
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Distribution | 2800 | $825M | United Kingdom | Proofpoint | Proofpoint Email Security and Protection | Secure Email Gateways (SEGs) | 2016 | n/a |
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