Apps Purchases: 10+ Million Software Purchases
Founded in 2010, APPS RUN THE WORLD is a leading technology intelligence and market-research company devoted to the application space. Leveraging a rigorous data-centric research methodology, we ask the simple B2B sales intelligence question: Who’s buying enterprise applications from whom and why?
Our global team of 50 researchers has been studying the digital transformation initiatives being undertaken by 2 million + companies including technographic segmentation of 10 million ERP, EPM, CRM, HCM, Procurement, SCM, Treasury software purchases, aggregating massive amounts of data points that form the basis of our forecast assumptions and perhaps the rise and fall of certain vendors and their products on a quarterly basis.
Apps Run The World Buyer Insight and Technographics Customer Database has over 100 data fields that detail company usage of emerging technologies such as AI, Machine Learning, IoT, Blockchain, Autonomous Database, and different on-prem and cloud apps by function, customer size (employees, revenues), industry, country, implementation status, year deal won, partner involvement, Line of Business Key Stakeholders and key decision-makers contact details, including the systems being used by Fortune 1000 and Global 2000 companies.
Apply Filters For 10+ Million Software Purchases
- Government
| Logo | Customer | Industry | Empl. | Revenue | Country | Vendor | Application | Category | When | VAR/SI | Insight | Insight Source |
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Australian Taxation Office | Government | 20000 | $10.3B | Australia | IBM | IBM Omni-channel marketing (ex Unica) | Marketing Automation | 2013 | n/a | In 2013 Australian Taxation Office implemented IBM Omni-channel marketing (ex Unica) on its website to manage digital taxpayer engagement, embedding the IBM Omni-channel marketing (ex Unica) platform as a Marketing Automation capability for public sector communications. The deployment is framed around web channel orchestration, enabling the ATO to coordinate campaign execution and message delivery across digital touchpoints that serve taxpayers and stakeholder communications teams. The implementation leverages standard Marketing Automation functional modules such as campaign management, audience segmentation, on‑site personalization, decisioning and workflow automation, and analytical measurement. Configuration emphasis is on rules-based orchestration and automated campaign workflows that align messaging to taxpayer lifecycle events and service interactions. Integration scope centers on the ATO website and adjacent digital channels, with the IBM Omni-channel marketing (ex Unica) instance ingesting web interaction signals to drive personalized content and timed communications. Technical integration is described at the channel and API level, focusing on event collection from the web platform and outbound message orchestration to digital delivery mechanisms rather than named third-party systems. Operational governance is positioned within digital communications and customer engagement functions, with centralized campaign approval, audience governance, and compliance controls to meet public sector privacy and information handling requirements. Rollout and operating model language emphasizes cross-functional coordination between web operations, communications, and analytics teams to sustain Marketing Automation-driven campaigns. | |
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Australian Taxation Office | Government | 20000 | $10.3B | Australia | Optimizely | Optimizely Ektron CMS | Web Content Management | 2014 | n/a | ||
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Government | 20000 | $10.3B | Australia | Optimizely | Optimizely Ektron eCommerce | eCommerce | 2014 | n/a |
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Government | 20000 | $10.3B | Australia | Qualtrics | Qualtrics CustomerXM | Customer Experience | 2016 | n/a |
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Government | 20000 | $10.3B | Australia | Microsoft | Microsoft Azure Cloud Services | Application Hosting and Computing Services | 2016 | n/a |
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Government | 20000 | $10.3B | Australia | Akamai | Akamai CDN | Content Delivery Network | 2018 | n/a |
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Government | 20000 | $10.3B | Australia | Amazon Web Services (AWS) | Amazon CloudFront | Content Delivery Network | 2018 | n/a |
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Government | 20000 | $10.3B | Australia | Campaign Monitor | Campaign Monitor Email Marketing | Marketing Automation | 2018 | n/a |
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Government | 20000 | $10.3B | Australia | Nuance Communications | Nuance Customer Engagement Platform (ex TouchCommerce) | Customer Engagement | 2020 | n/a |
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Government | 20000 | $10.3B | Australia | GovCMS | GovCMS Content Management | Web Content Management | 2020 | n/a |
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