Apps Purchases: 10+ Million Software Purchases
Founded in 2010, APPS RUN THE WORLD is a leading technology intelligence and market-research company devoted to the application space. Leveraging a rigorous data-centric research methodology, we ask the simple B2B sales intelligence question: Who’s buying enterprise applications from whom and why?
Our global team of 50 researchers has been studying the digital transformation initiatives being undertaken by 2 million + companies including technographic segmentation of 10 million ERP, EPM, CRM, HCM, Procurement, SCM, Treasury software purchases, aggregating massive amounts of data points that form the basis of our forecast assumptions and perhaps the rise and fall of certain vendors and their products on a quarterly basis.
Apps Run The World Buyer Insight and Technographics Customer Database has over 100 data fields that detail company usage of emerging technologies such as AI, Machine Learning, IoT, Blockchain, Autonomous Database, and different on-prem and cloud apps by function, customer size (employees, revenues), industry, country, implementation status, year deal won, partner involvement, Line of Business Key Stakeholders and key decision-makers contact details, including the systems being used by Fortune 1000 and Global 2000 companies.
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- Collaboration
| Logo | Customer | Industry | Empl. | Revenue | Country | Vendor | Application | Category | When | VAR/SI | Insight | Insight Source |
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Corning | Professional Services | 51000 | $13.6B | United States | BrightTalk | BrightTalk | Audio Video and Web Conferencing | 2015 | n/a | In 2015, Corning implemented BrightTalk on its public website to host branded webinar and video content. BrightTalk serves as Corning's Audio Video and Web Conferencing platform for external thought leadership and event-based content distribution. The BrightTalk deployment emphasizes webinar hosting and on-demand video delivery, with configuration for registration and lead capture forms, session scheduling, recording publication, and audience analytics. Implementation details align with core Audio Video and Web Conferencing capabilities, including playback embedding, access controls, and channel-based content organization. Operationally BrightTalk is surfaced through Corning's corporate site and is used by marketing, corporate communications, and product marketing for event promotion and gated content workflows. The setup supports standard webinar workflows such as speaker coordination, registration processing, live session moderation, and publishing of recorded sessions. Governance is structured around digital marketing and communications processes, with centralized content scheduling, moderation, and publication controls for recorded material. BrightTalk on Corning's website functions as the external webinar and video engagement layer, embedded into site content and configured for controlled access and audience engagement. | |
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Corning | Professional Services | 51000 | $13.6B | United States | Adobe Systems | Adobe Connect | Audio Video and Web Conferencing | 2017 | n/a | ||
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Professional Services | 51000 | $13.6B | United States | Microsoft | Microsoft 365 | Collaboration | 2018 | n/a |
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Professional Services | 51000 | $13.6B | United States | Workplace by Facebook | Collaboration | 2020 | n/a |
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Professional Services | 880 | $288M | United States | Microsoft | Microsoft 365 | Collaboration | 2015 | n/a |
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Professional Services | 880 | $288M | United States | Adobe Systems | Adobe Connect | Audio Video and Web Conferencing | 2017 | n/a |
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Professional Services | 880 | $288M | United States | Cisco Systems | Cisco Webex Meetings | Audio Video and Web Conferencing | 2018 | n/a |
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Communications | 18000 | $13.1B | United States | Adobe Systems | Adobe Connect | Audio Video and Web Conferencing | 2017 | n/a |
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Retail | 8000 | $2.5B | United States | Google Workspace (Formerly Google G-Suite) | Collaboration | 2012 | n/a |
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Retail | 8000 | $2.5B | United States | Adobe Systems | Adobe Connect | Audio Video and Web Conferencing | 2017 | n/a |
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