Apps Purchases: 10+ Million Software Purchases
Founded in 2010, APPS RUN THE WORLD is a leading technology intelligence and market-research company devoted to the application space. Leveraging a rigorous data-centric research methodology, we ask the simple B2B sales intelligence question: Who’s buying enterprise applications from whom and why?
Our global team of 50 researchers has been studying the digital transformation initiatives being undertaken by 2 million + companies including technographic segmentation of 10 million ERP, EPM, CRM, HCM, Procurement, SCM, Treasury software purchases, aggregating massive amounts of data points that form the basis of our forecast assumptions and perhaps the rise and fall of certain vendors and their products on a quarterly basis.
Apps Run The World Buyer Insight and Technographics Customer Database has over 100 data fields that detail company usage of emerging technologies such as AI, Machine Learning, IoT, Blockchain, Autonomous Database, and different on-prem and cloud apps by function, customer size (employees, revenues), industry, country, implementation status, year deal won, partner involvement, Line of Business Key Stakeholders and key decision-makers contact details, including the systems being used by Fortune 1000 and Global 2000 companies.
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- Collaboration
| Logo | Customer | Industry | Empl. | Revenue | Country | Vendor | Application | Category | When | VAR/SI | Insight | Insight Source |
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Blue Apron | Retail | 1657 | $470M | United States | Google Workspace (Formerly Google G-Suite) | Collaboration | 2013 | n/a | |||
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Blue Apron | Retail | 1657 | $470M | United States | Iterate | Iterate | Survey and Questionnaire | 2019 | n/a | In 2019, Blue Apron implemented Iterate, deploying the Iterate Survey and Questionnaire on its customer-facing website to capture product and experience feedback. The deployment concentrated on website feedback capture to support customer experience, product insight, and marketing feedback workflows. The implementation leveraged core Survey and Questionnaire capabilities, including embeddable survey widgets, conditional question logic, targeted sampling rules, multi-question flows, event-triggered prompts, real-time response collection, and dashboard reporting for qualitative and quantitative analysis. Iterate was configured to deliver contextual survey experiences tied to site behavior and customer journeys. Deployment architecture used browser embedded code on Blue Apron's website with response streams directed into internal feedback pipelines accessible to customer experience, product, and marketing teams. Governance and rollout were managed by insights and CX stakeholders who controlled survey design, sampling policies, and phased activation across site pages to limit customer friction and maintain data quality. | |
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Banking and Financial Services | 12000 | $3.6B | United States | Microsoft | Microsoft 365 | Collaboration | 2021 | n/a |
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Education | 1486 | $295M | United States | Microsoft | Microsoft 365 | Collaboration | 2020 | n/a |
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Government | 9039 | $2.8B | United States | Microsoft | Microsoft 365 | Collaboration | 2019 | n/a |
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Government | 9039 | $2.8B | United States | Zoom Video Communications | Zoom | Audio Video and Web Conferencing | 2020 | n/a |
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Government | 7000 | $1.1B | United States | Microsoft | Microsoft 365 | Collaboration | 2018 | n/a |
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Government | 7000 | $1.1B | United States | Zoom Video Communications | Zoom | Audio Video and Web Conferencing | 2021 | n/a |
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Leisure and Hospitality | 5000 | $1.6B | United States | Microsoft | Microsoft 365 | Collaboration | 2017 | n/a |
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Leisure and Hospitality | 5000 | $1.6B | United States | Adobe Systems | Adobe Connect | Audio Video and Web Conferencing | 2017 | n/a |
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