Apps Purchases: 10+ Million Software Purchases
Founded in 2010, APPS RUN THE WORLD is a leading technology intelligence and market-research company devoted to the application space. Leveraging a rigorous data-centric research methodology, we ask the simple B2B sales intelligence question: Who’s buying enterprise applications from whom and why?
Our global team of 50 researchers has been studying the digital transformation initiatives being undertaken by 2 million + companies including technographic segmentation of 10 million ERP, EPM, CRM, HCM, Procurement, SCM, Treasury software purchases, aggregating massive amounts of data points that form the basis of our forecast assumptions and perhaps the rise and fall of certain vendors and their products on a quarterly basis.
Apps Run The World Buyer Insight and Technographics Customer Database has over 100 data fields that detail company usage of emerging technologies such as AI, Machine Learning, IoT, Blockchain, Autonomous Database, and different on-prem and cloud apps by function, customer size (employees, revenues), industry, country, implementation status, year deal won, partner involvement, Line of Business Key Stakeholders and key decision-makers contact details, including the systems being used by Fortune 1000 and Global 2000 companies.
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- Collaboration
| Logo | Customer | Industry | Empl. | Revenue | Country | Vendor | Application | Category | When | VAR/SI | Insight | Insight Source |
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AARP | Non Profit | 2300 | $1.9B | United States | ON24 | ON24 Digital Experience Platform | Collaboration | 2015 | n/a | In 2015, AARP deployed the ON24 Digital Experience Platform to support Collaboration on its public website. The ON24 Digital Experience Platform is used to host webinars and virtual events, deliver on-demand event content, manage registration and attendees, and enable interactive audience engagement features that serve digital marketing and member engagement teams. The implementation is embedded within AARP.org to present event-driven content directly to members and site visitors. Configuration emphasized conferencing and content orchestration modules, together with analytics and reporting capabilities to surface engagement signals for program planning. Operational scope focused on marketing and member engagement business functions, aligning event production workflows with existing editorial and scheduling processes. Governance centered on content approval and event scheduling controls to ensure consistent delivery of webinar and virtual event programming. | |
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AARP | Non Profit | 2300 | $1.9B | United States | Cvent | Cvent Event Management | Event Management | 2016 | n/a | In 2016, AARP implemented Cvent Event Management on its website. The implementation positioned Cvent Event Management as the primary Event Management platform for online event registration and public-facing event microsites hosted on AARP.org. The deployment supported the organization's membership programs and education and outreach events, with configuration aimed at standardized registration flows and published event pages. Configuration emphasized standard functional modules common to Event Management, including event website creation, online registration forms, attendee and session management, automated confirmation and communication workflows, and reporting dashboards. On-site capabilities such as check-in and badge processes align with typical Cvent functionality and were set up to support AARP's scheduled events. Operational scope focused on event teams within membership, advocacy, and program delivery, with the system surfaced directly on AARP.org to streamline public registration and event discovery. Data and content were managed through the Cvent Event Management interface, using templated event sites and registration workflows to reduce variability across event types. Governance centered on centralized event template control, role-based access for event coordinators, and standardized approval workflows for publishing events and registration pages. The rollout emphasized operational consistency and web-based publishing, with governance controls to maintain template and workflow compliance. | |
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Non Profit | 2300 | $1.9B | United States | Microsoft | Microsoft 365 | Collaboration | 2017 | n/a |
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Retail | 11006 | $6.8B | United States | Adobe Systems | Adobe Connect | Audio Video and Web Conferencing | 2017 | n/a |
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Retail | 11006 | $6.8B | United States | Cisco Systems | Cisco Webex Meetings | Audio Video and Web Conferencing | 2018 | n/a |
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Manufacturing | 5300 | $1.2B | United States | Microsoft | Microsoft 365 | Collaboration | 2016 | n/a |
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Manufacturing | 5300 | $1.2B | United States | Adobe Systems | Adobe Connect | Audio Video and Web Conferencing | 2017 | n/a |
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Professional Services | 18000 | $5.3B | United States | Google Workspace (Formerly Google G-Suite) | Collaboration | 2016 | n/a |
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Professional Services | 18000 | $5.3B | United States | Cisco Systems | Cisco Webex Meetings | Audio Video and Web Conferencing | 2018 | n/a |
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Insurance | 12500 | $17.1B | United States | Kaltura | Kaltura Video Cloud Platform | Audio Video and Web Conferencing | 2014 | n/a |
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