Apps Purchases: 10+ Million Software Purchases
Founded in 2010, APPS RUN THE WORLD is a leading technology intelligence and market-research company devoted to the application space. Leveraging a rigorous data-centric research methodology, we ask the simple B2B sales intelligence question: Who’s buying enterprise applications from whom and why?
Our global team of 50 researchers has been studying the digital transformation initiatives being undertaken by 2 million + companies including technographic segmentation of 10 million ERP, EPM, CRM, HCM, Procurement, SCM, Treasury software purchases, aggregating massive amounts of data points that form the basis of our forecast assumptions and perhaps the rise and fall of certain vendors and their products on a quarterly basis.
Apps Run The World Buyer Insight and Technographics Customer Database has over 100 data fields that detail company usage of emerging technologies such as AI, Machine Learning, IoT, Blockchain, Autonomous Database, and different on-prem and cloud apps by function, customer size (employees, revenues), industry, country, implementation status, year deal won, partner involvement, Line of Business Key Stakeholders and key decision-makers contact details, including the systems being used by Fortune 1000 and Global 2000 companies.
Apply Filters For 10+ Million Software Purchases
- Distribution
| Logo | Customer | Industry | Empl. | Revenue | Country | Vendor | Application | Category | When | VAR/SI | Insight | Insight Source |
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ACO | Distribution | 5200 | $1.3B | Italy | Broadcom | Broadcom Symantec Secure Web Gateway | Secure Web Gateways (SWG) | 2013 | n/a | ||
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ACO | Distribution | 5200 | $1.3B | Italy | OpenText | OpenText Web Experience Management | Web Content Management | 2013 | n/a | In 2013, ACO deployed OpenText Web Experience Management to manage its corporate website, implementing it as a Web Content Management solution to support marketing and corporate communications. The implementation centralized content authoring and publishing for product and corporate pages, using template-driven page creation, digital asset management, versioning, and staged publishing to enforce consistent site structure and taxonomy across the web channel. Configuration and governance focused on editorial workflows, role based access control, and approval chains to formalize content stewardship between marketing, product management, and communications teams. The deployment emphasized template configuration, metadata and taxonomy management, and digital asset organization to enable structured content updates and campaign page rollout, with operational responsibility concentrated on ACO website content management through OpenText Web Experience Management. | |
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Distribution | 5200 | $1.3B | Italy | Host Europe | Host Europe | Application Hosting and Computing Services | 2015 | n/a |
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Distribution | 5200 | $1.3B | Italy | Microsoft | Xandr Invest (ex AppNexus DSP) | Digital Advertising Platform | 2015 | n/a |
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Distribution | 5200 | $1.3B | Italy | MediaMath | MediaMath | Digital Advertising Platform | 2015 | n/a |
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Distribution | 5200 | $1.3B | Italy | Oracle | Oracle Advertising (ex Oracle Data Cloud) | Customer Experience | 2015 | n/a |
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Distribution | 5200 | $1.3B | Italy | Dstillery | Dstillery Audiences (exMedia6Degrees) | Data Management Platform | 2015 | n/a |
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Distribution | 5200 | $1.3B | Italy | Oracle | Oracle BlueKai | Data Management Platform | 2015 | n/a |
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Distribution | 5200 | $1.3B | Italy | The Trade Desk | The Trade Desk | Digital Advertising Platform | 2015 | n/a |
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Distribution | 5200 | $1.3B | Italy | Amobee | Amobee Turn | Digital Advertising Platform | 2015 | n/a |
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