Apps Purchases: 10+ Million Software Purchases
Founded in 2010, APPS RUN THE WORLD is a leading technology intelligence and market-research company devoted to the application space. Leveraging a rigorous data-centric research methodology, we ask the simple B2B sales intelligence question: Who’s buying enterprise applications from whom and why?
Our global team of 50 researchers has been studying the digital transformation initiatives being undertaken by 2 million + companies including technographic segmentation of 10 million ERP, EPM, CRM, HCM, Procurement, SCM, Treasury software purchases, aggregating massive amounts of data points that form the basis of our forecast assumptions and perhaps the rise and fall of certain vendors and their products on a quarterly basis.
Apps Run The World Buyer Insight and Technographics Customer Database has over 100 data fields that detail company usage of emerging technologies such as AI, Machine Learning, IoT, Blockchain, Autonomous Database, and different on-prem and cloud apps by function, customer size (employees, revenues), industry, country, implementation status, year deal won, partner involvement, Line of Business Key Stakeholders and key decision-makers contact details, including the systems being used by Fortune 1000 and Global 2000 companies.
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- Analytics and BI
| Logo | Customer | Industry | Empl. | Revenue | Country | Vendor | Application | Category | When | VAR/SI | Insight | Insight Source |
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Joshua Austin DDS | Healthcare | 10 | $1M | United States | Countly | Countly | Analytics and BI | 2023 | n/a | In 2023, Joshua Austin DDS deployed Countly on its public website to capture visitor behavior and web usage signals. Countly is serving as the practice's Analytics and BI solution for site-level instrumentation and centralized event capture, providing the practice with structured web analytics where none was previously specified. The deployment scope is limited to the website and associated web forms, reflecting a small healthcare practice implementation aligned with a 10 person organization in the United States. The implementation configures Countly to collect page view and custom event data, feeding dashboarding and segmentation workflows common to Analytics and BI use cases. Instrumentation is implemented through standard web analytics capture patterns, including event tagging for contact and appointment interactions and real-time dashboards for monitoring site engagement. Operational ownership and governance are handled internally by practice staff, covering data collection settings, consent controls, and dashboard configuration in Countly to support marketing and patient engagement visibility. | |
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Jotun | Oil, Gas and Chemicals | 10293 | $2.3B | Norway | Informatica | Informatica Intelligent Data Management Cloud | Data Warehouse | 2025 | n/a | In 2025, Jotun migrated from Informatica PowerCenter to Informatica Intelligent Data Management Cloud to modernize its Data Warehouse and centralize data governance across its global operations. Jotun implemented Informatica Intelligent Data Management Cloud to enable a unified data hub that supports analytics, compliance and self-serve data delivery for business functions including R&D, supply chain and sustainability reporting. The implementation centered on Informatica Cloud Data Governance and Catalog, leveraging metadata scanners for discovery and end-to-end lineage, CLAIRE AI recommendations, reusable templates and pre-built connectors to accelerate integration development. Jotun configured cataloging and automated policy enforcement as core governance capabilities, and has roadmap plans to adopt Cloud Data Marketplace and Cloud Data Quality to extend data exchange and quality controls. Architecture and integrations were explicitly cloud-native, with workloads moved from on-premises SQL into Snowflake and the Microsoft ecosystem including Azure and Power BI. The Informatica Intelligent Data Management Cloud deployment used metadata-driven pipelines and connectors into Power BI, Workday and SharePoint to make data discoverable and actionable across the enterprise, creating a centralized data hub that surfaces curated assets to regional teams. Operational scope covered R&D consolidation of test results, product performance and chemical composition data, and extended to the companys 40 factories across five regions and more than 100 countries. The rollout emphasized governance changes such as a consistent business glossary, defined data ownership and automated policies so local markets can self-serve without creating siloed sustainability datasets. The migration was completed in less than six months using Informatica’s PowerCenter Modernization program, with a disciplined testing approach to avoid disruption to ongoing business operations. Outcomes explicitly reported include 7 times faster developer efficiency, accelerated time to market through self-serve catalogs, integration of ESG reporting into the central hub, and significantly reduced storage and processing costs while improving traceability for compliance. | |
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Media | 220 | $25M | United States | Chartbeat | Chartbeat | Analytics and BI | 2017 | n/a |
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Media | 560 | $100M | United States | Domo | Domo | Analytics and BI | 2021 | n/a |
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Media | 560 | $100M | United States | Tableau Software | Tableau | Analytics and BI | 2021 | n/a |
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Media | 18 | $3M | United States | Tableau Software | Tableau | Analytics and BI | 2020 | n/a |
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Media | 18 | $3M | United States | Chartbeat | Chartbeat | Analytics and BI | 2017 | n/a |
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Leisure and Hospitality | 4000 | $500M | Australia | Tableau Software | Tableau | Analytics and BI | 2020 | n/a |
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Leisure and Hospitality | 4000 | $500M | Australia | Microsoft | Microsoft Power BI | Analytics and BI | 2021 | n/a |
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Media | 30 | $3M | Turkey | Tableau Software | Tableau | Analytics and BI | 2018 | n/a |
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