Apps Purchases: 10+ Million Software Purchases
Founded in 2010, APPS RUN THE WORLD is a leading technology intelligence and market-research company devoted to the application space. Leveraging a rigorous data-centric research methodology, we ask the simple B2B sales intelligence question: Who’s buying enterprise applications from whom and why?
Our global team of 50 researchers has been studying the digital transformation initiatives being undertaken by 2 million + companies including technographic segmentation of 10 million ERP, EPM, CRM, HCM, Procurement, SCM, Treasury software purchases, aggregating massive amounts of data points that form the basis of our forecast assumptions and perhaps the rise and fall of certain vendors and their products on a quarterly basis.
Apps Run The World Buyer Insight and Technographics Customer Database has over 100 data fields that detail company usage of emerging technologies such as AI, Machine Learning, IoT, Blockchain, Autonomous Database, and different on-prem and cloud apps by function, customer size (employees, revenues), industry, country, implementation status, year deal won, partner involvement, Line of Business Key Stakeholders and key decision-makers contact details, including the systems being used by Fortune 1000 and Global 2000 companies.
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- TRM
| Logo | Customer | Industry | Empl. | Revenue | Country | Vendor | Application | Category | When | VAR/SI | Insight | Insight Source |
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Action Netherlands | Retail | 11000 | $2.1B | Netherlands | Usercentrics | Usercentrics Consent Management Platform (CMP) | Governance, Risk and Compliance | 2025 | n/a | ||
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Action Nissan | Automotive | 10 | $1M | United States | ComplyAuto | ComplyAuto Privacy | Governance, Risk and Compliance | 2023 | n/a | In 2023, Action Nissan deployed ComplyAuto Privacy in a Governance, Risk and Compliance capacity on its public website. The implementation is centered on the ComplyAuto Privacy application embedded into https://www.actionnissan.com to manage customer consent and privacy notices at the point of web interaction. The ComplyAuto Privacy configuration implemented site-level cookie consent management, a customer preference center, hosted privacy notice publishing, and persistent consent records. Configuration work focused on consent categories, banner and preference center behaviors, timestamped consent capture, and audit trail retention to support ongoing privacy governance. Deployment follows a web integration pattern using an embedded client-side script that surfaces the consent banner and preference center, coupled with a vendor-hosted consent and policy backend that stores consent records. Operational coverage is limited to the customer-facing website and touches web operations, marketing, and legal teams that manage privacy settings and policy content. Governance adjustments included establishing administrative controls inside ComplyAuto Privacy for policy updates, consent category management, and access to consent logs for compliance review. Action Nissan uses ComplyAuto Privacy in Governance, Risk and Compliance to centralize web consent capture and operationalize privacy workflows for marketing and legal functions. | |
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Construction and Real Estate | 26 | $3M | United States | Usercentrics | Usercentrics Consent Management Platform (CMP) | Governance, Risk and Compliance | 2021 | n/a |
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Professional Services | 21 | $2M | United States | Usercentrics | Usercentrics Consent Management Platform (CMP) | Governance, Risk and Compliance | 2021 | n/a |
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Healthcare | 10 | $1M | United States | Usercentrics | Usercentrics Consent Management Platform (CMP) | Governance, Risk and Compliance | 2021 | n/a |
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Construction and Real Estate | 10 | $1M | United States | Usercentrics | Usercentrics Consent Management Platform (CMP) | Governance, Risk and Compliance | 2021 | n/a |
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Retail | 15 | $2M | United States | Usercentrics | Usercentrics Consent Management Platform (CMP) | Governance, Risk and Compliance | 2021 | n/a |
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Construction and Real Estate | 10 | $1M | United States | Usercentrics | Usercentrics Consent Management Platform (CMP) | Governance, Risk and Compliance | 2021 | n/a |
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Distribution | 100 | $12M | United States | Usercentrics | Usercentrics Consent Management Platform (CMP) | Governance, Risk and Compliance | 2021 | n/a |
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Education | 10 | $1M | United States | Usercentrics | Usercentrics Consent Management Platform (CMP) | Governance, Risk and Compliance | 2021 | n/a |
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