Apps Purchases: 10+ Million Software Purchases
Founded in 2010, APPS RUN THE WORLD is a leading technology intelligence and market-research company devoted to the application space. Leveraging a rigorous data-centric research methodology, we ask the simple B2B sales intelligence question: Who’s buying enterprise applications from whom and why?
Our global team of 50 researchers has been studying the digital transformation initiatives being undertaken by 2 million + companies including technographic segmentation of 10 million ERP, EPM, CRM, HCM, Procurement, SCM, Treasury software purchases, aggregating massive amounts of data points that form the basis of our forecast assumptions and perhaps the rise and fall of certain vendors and their products on a quarterly basis.
Apps Run The World Buyer Insight and Technographics Customer Database has over 100 data fields that detail company usage of emerging technologies such as AI, Machine Learning, IoT, Blockchain, Autonomous Database, and different on-prem and cloud apps by function, customer size (employees, revenues), industry, country, implementation status, year deal won, partner involvement, Line of Business Key Stakeholders and key decision-makers contact details, including the systems being used by Fortune 1000 and Global 2000 companies.
Apply Filters For 10+ Million Software Purchases
- Professional Services
| Logo | Customer | Industry | Empl. | Revenue | Country | Vendor | Application | Category | When | VAR/SI | Insight | Insight Source |
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123FormBuilder | Professional Services | 100 | $7M | Romania | FigPii | FigPii Platform | Marketing Analytics | 2023 | n/a | In 2023, 123FormBuilder deployed FigPii Platform on its website. The deployment established FigPii Platform as the company’s Marketing Analytics layer, instrumenting public web properties hosted from Romania to capture visitor interactions. The implementation is scoped to support marketing and product teams for analysis of form usage and conversion behavior. Implementation work focused on client-side instrumentation and event tracking, using page-level tags and custom events to record multi-page form flows and submission events. The configuration leverages common Marketing Analytics capabilities including behavioral analytics, funnel analysis, and session replay to reconstruct user journeys and identify drop-offs. FigPii Platform was embedded in site code to stream event data into analytics workflows and dashboards used by cross-functional teams. Operational governance instituted standardized event naming and designated an analytics steward to manage instrumentation, privacy controls, and data retention policies. Workflows emphasize analytics-driven experimentation, with marketing owning campaign analysis and product owning UX improvement backlogs informed by FigPii Platform data. Rollout remained focused on public website properties rather than internal applications. | |
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123FormBuilder | Professional Services | 100 | $7M | Romania | Wingify | Wingify VWO | Marketing Analytics | 2024 | n/a | ||
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Professional Services | 100 | $7M | Romania | Microsoft | Microsoft 365 | Collaboration | 2024 | n/a |
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Professional Services | 100 | $7M | Romania | Microsoft | Microsoft Clarity | Marketing Analytics | 2025 | n/a |
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Professional Services | 100 | $7M | Romania | Oracle | JavaScript | Apps Development | 2025 | n/a |
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Professional Services | 10 | $2M | Singapore | Quantcast | Quantcast Measure | Marketing Analytics | 2014 | n/a |
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Professional Services | 10 | $2M | Singapore | Cloudflare | Cloudflare CDN | Content Delivery Network | 2023 | n/a |
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Professional Services | 10 | $2M | Singapore | GumGum | GumGum | Artificial Intelligence Marketing | 2020 | n/a |
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Professional Services | 10 | $2M | Singapore | OpenX Software | OpenX OpenAudience | Digital Advertising Platform | 2020 | n/a |
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Professional Services | 10 | $2M | Singapore | Magnite | Magnite (ex Rubicon Project) | Digital Advertising Platform | 2020 | n/a |
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