Apps Purchases: 10+ Million Software Purchases
Founded in 2010, APPS RUN THE WORLD is a leading technology intelligence and market-research company devoted to the application space. Leveraging a rigorous data-centric research methodology, we ask the simple B2B sales intelligence question: Who’s buying enterprise applications from whom and why?
Our global team of 50 researchers has been studying the digital transformation initiatives being undertaken by 2 million + companies including technographic segmentation of 10 million ERP, EPM, CRM, HCM, Procurement, SCM, Treasury software purchases, aggregating massive amounts of data points that form the basis of our forecast assumptions and perhaps the rise and fall of certain vendors and their products on a quarterly basis.
Apps Run The World Buyer Insight and Technographics Customer Database has over 100 data fields that detail company usage of emerging technologies such as AI, Machine Learning, IoT, Blockchain, Autonomous Database, and different on-prem and cloud apps by function, customer size (employees, revenues), industry, country, implementation status, year deal won, partner involvement, Line of Business Key Stakeholders and key decision-makers contact details, including the systems being used by Fortune 1000 and Global 2000 companies.
Apply Filters For 10+ Million Software Purchases
- Professional Services
| Logo | Customer | Industry | Empl. | Revenue | Country | Vendor | Application | Category | When | VAR/SI | Insight | Insight Source |
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12Guide | Professional Services | 50 | $5M | Netherlands | Google Tag Manager | Tag Management | 2024 | n/a | |||
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12Guide | Professional Services | 50 | $5M | Netherlands | Campaign Monitor | Campaign Monitor Email Marketing | Marketing Automation | 2025 | n/a | In 2025, 12Guide deployed Campaign Monitor Email Marketing as its cloud hosted email platform, instrumenting the company website for subscriber capture and campaign delivery. 12Guide uses Campaign Monitor Email Marketing in a Marketing Automation role to support client outreach, newsletter distribution, and lead nurture workflows for its professional services operations in the Netherlands. The implementation centers on standard email marketing modules including template management, campaign orchestration, automated sequencing, audience segmentation, and analytics instrumentation. Campaign Monitor Email Marketing was configured to manage segmented subscriber lists and automated journeys, and to provide campaign reporting and deliverability monitoring aligned with marketing and client service workflows. Operational coverage is focused on the marketing and client services teams, with the website integration serving as the primary source for opt in capture and tracking. Governance elements include role based access to the Campaign Monitor Email Marketing workspace, centralized list hygiene and consent processes, and approval workflows for outbound campaigns to ensure consistent client communications and compliance. | |
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Professional Services | 10 | $1M | United States | Google Workspace (Formerly Google G-Suite) | Collaboration | 2013 | n/a |
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Professional Services | 10 | $1M | United States | Google Tag Manager | Tag Management | 2023 | n/a |
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Professional Services | 10 | $1M | United States | CloudLinux | Imunify360 | Web Application Firewalls (WAF) | 2023 | n/a |
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Professional Services | 10 | $1M | United States | Xola | Xola | Reservation and Booking Management | 2019 | n/a |
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Professional Services | 50 | $5M | Germany | InterNetX | InterNetX Cloud | Application Hosting and Computing Services | 2019 | n/a |
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Professional Services | 40 | $5M | Germany | Forcepoint | Forcepoint Email Security Cloud | Secure Email Gateways (SEGs) | 2013 | n/a |
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Professional Services | 40 | $5M | Germany | InterNetX | InterNetX Cloud | Application Hosting and Computing Services | 2021 | n/a |
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Professional Services | 10 | $1M | United States | IONOS | IONOS Cloud | Application Hosting and Computing Services | 2016 | n/a |
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