Apps Purchases: 10+ Million Software Purchases
Founded in 2010, APPS RUN THE WORLD is a leading technology intelligence and market-research company devoted to the application space. Leveraging a rigorous data-centric research methodology, we ask the simple B2B sales intelligence question: Who’s buying enterprise applications from whom and why?
Our global team of 50 researchers has been studying the digital transformation initiatives being undertaken by 2 million + companies including technographic segmentation of 10 million ERP, EPM, CRM, HCM, Procurement, SCM, Treasury software purchases, aggregating massive amounts of data points that form the basis of our forecast assumptions and perhaps the rise and fall of certain vendors and their products on a quarterly basis.
Apps Run The World Buyer Insight and Technographics Customer Database has over 100 data fields that detail company usage of emerging technologies such as AI, Machine Learning, IoT, Blockchain, Autonomous Database, and different on-prem and cloud apps by function, customer size (employees, revenues), industry, country, implementation status, year deal won, partner involvement, Line of Business Key Stakeholders and key decision-makers contact details, including the systems being used by Fortune 1000 and Global 2000 companies.
Apply Filters For 10+ Million Software Purchases
- Professional Services
| Logo | Customer | Industry | Empl. | Revenue | Country | Vendor | Application | Category | When | VAR/SI | Insight | Insight Source |
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15Five Inc | Professional Services | 440 | $70M | United States | Adobe Systems | Adobe Marketo Engage | Account Based Marketing,Sales Engagement | 2019 | n/a | In 2019, 15Five Inc implemented Adobe Marketo Engage on their website, deploying the solution as part of their Marketing Automation strategy. Adobe Marketo Engage was embedded into site workflows to centralize digital lead capture and campaign orchestration, aligning web interactions with programmatic email and nurture sequences. The implementation focused on core Marketing Automation capabilities, including web form capture, landing page management, email campaign orchestration, segmentation, and behavioral tracking. Adobe Marketo Engage was configured to support program templates, campaign tokens, and automated nurture paths to standardize multi-step engagement across inbound channels. Integration work concentrated on the website layer and client-side tracking, instrumenting site forms and event tracking to feed lead records and behavioral signals into Adobe Marketo Engage. Operational coverage emphasized the marketing and demand generation functions, where campaign designers and content owners used the platform to create, schedule, and manage multi-channel campaigns and audience segmentation. Governance for Adobe Marketo Engage centered on campaign approval workflows, role-based access for marketers, and documented operational runbooks to control content publishing and list hygiene. Rollout was organized as a phased site integration and internal enablement program, with training and governance practices to sustain campaign operations within the Marketing Automation environment. | |
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15Five Inc | Professional Services | 440 | $70M | United States | TeamSupport | TeamSupport SnapEngage | Chatbots and Conversational AI | 2019 | n/a | In 2019, 15Five Inc implemented TeamSupport SnapEngage on its public website, deploying TeamSupport SnapEngage as a Chatbots and Conversational AI solution to support on-site customer engagement. The deployment is focused on web-embedded conversational interfaces, making the application the primary digital touchpoint for inbound support and sales inquiries on the corporate site. The implementation included a web widget implementation, bot-driven conversational flows, real-time agent handoff, and session transcript capture, reflecting standard Chatbots and Conversational AI functional modules. Configuration work emphasized conversational scripting, canned responses, and proactive engagement triggers to qualify visitors before escalation to human agents. Operational coverage centered on customer support and customer-facing sales channels on the website, with chat sessions routed into internal support queues and used for lead capture and issue intake. Data capture from live interactions was structured to support agent workflows and to preserve conversational history for follow up, consistent with conversational AI operational patterns. Governance was implemented through centralized configuration of conversational templates and escalation rules, and rollout was staged across site pages to manage conversational scope and agent load. Training and scripted response governance were established to align agent handling with the automated bot flows, ensuring consistent handoff behavior between automated and human response paths. | |
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Professional Services | 440 | $70M | United States | The Trade Desk | The Trade Desk | Digital Advertising Platform | 2019 | n/a |
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Professional Services | 440 | $70M | United States | Adobe Systems | Adobe Audience Manager | Data Management Platform | 2019 | n/a |
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Professional Services | 440 | $70M | United States | HubSpot | Hubspot Clearbit | Marketing Automation,Sales Automation | 2019 | n/a |
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Professional Services | 440 | $70M | United States | Google Cloud Platform (GCP) | Application Hosting and Computing Services | 2021 | n/a |
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Professional Services | 440 | $70M | United States | Quantcast | Quantcast Measure | Marketing Analytics | 2020 | n/a |
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Professional Services | 440 | $70M | United States | Qualtrics | Qualtrics CustomerXM | Customer Experience | 2020 | n/a |
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Professional Services | 440 | $70M | United States | Zoom Video Communications | Zoom | Audio Video and Web Conferencing | 2020 | n/a |
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Professional Services | 440 | $70M | United States | Dynatrace | Dynatrace APM | Application Performance Management | 2020 | n/a |
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