Apps Purchases: 10+ Million Software Purchases
Founded in 2010, APPS RUN THE WORLD is a leading technology intelligence and market-research company devoted to the application space. Leveraging a rigorous data-centric research methodology, we ask the simple B2B sales intelligence question: Who’s buying enterprise applications from whom and why?
Our global team of 50 researchers has been studying the digital transformation initiatives being undertaken by 2 million + companies including technographic segmentation of 10 million ERP, EPM, CRM, HCM, Procurement, SCM, Treasury software purchases, aggregating massive amounts of data points that form the basis of our forecast assumptions and perhaps the rise and fall of certain vendors and their products on a quarterly basis.
Apps Run The World Buyer Insight and Technographics Customer Database has over 100 data fields that detail company usage of emerging technologies such as AI, Machine Learning, IoT, Blockchain, Autonomous Database, and different on-prem and cloud apps by function, customer size (employees, revenues), industry, country, implementation status, year deal won, partner involvement, Line of Business Key Stakeholders and key decision-makers contact details, including the systems being used by Fortune 1000 and Global 2000 companies.
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- Professional Services
| Logo | Customer | Industry | Empl. | Revenue | Country | Vendor | Application | Category | When | VAR/SI | Insight | Insight Source |
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17hats | Professional Services | 25 | $2M | United States | Kissmetrics | Kissmetrics Analytics | Marketing Analytics | 2015 | n/a | In 2015, 17hats implemented Kissmetrics Analytics on its public website to capture behavioral data for marketing and product analysis. Kissmetrics Analytics is used as a Marketing Analytics solution to instrument user flows from acquisition through onboarding and account creation, providing event-level visibility into customer interactions on the site. The implementation centers on client-side tracking, with a JavaScript snippet and event taxonomy capturing pageviews, named events such as signup and purchase steps, and user identification where available. Functional capabilities implemented include conversion funnel reporting, cohort analysis, and user-level event streams, consistent with Marketing Analytics workflows for small professional services firms. Operational coverage is focused on the corporate website and the customer signup funnel, with data surfaced to marketing and product stakeholders for funnel analysis and behavior segmentation. There are no named integrations provided in source materials, the deployment is described solely as website instrumentation feeding Kissmetrics Analytics dashboards. Governance emphasis in the deployment is on maintaining an event naming convention and a tracking plan to preserve data quality across marketing campaigns and product experiments. The configuration supports iterative additions to tracked events as new site elements and onboarding steps are introduced. | |
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17hats | Professional Services | 25 | $2M | United States | Contentsquare | Heap Analytics | Marketing Analytics | 2024 | n/a | In 2024, 17hats deployed Heap Analytics on its public website to establish a unified measurement layer under Marketing Analytics. The implementation focuses on client-side instrumentation using Heap Analytics autocapture and event modeling capabilities to record page interactions, form submissions, and multi-step behavior without prior named integrations. The deployment emphasizes event-level data collection and user session stitching to support behavioral funnels and segmentation, with Heap Analytics named explicitly as the application driving behavioral measurement. The rollout targets website-driven business functions, primarily marketing and product analytics, with analytics governance implemented through an event taxonomy and QA workflows. Operational scope is limited to web properties, reflecting the company size and a compact technology footprint, and the configuration concentrates on standardized event naming, consent-aware tracking, and dashboarding for marketing and customer success teams. 17hats Heap Analytics Marketing Analytics is positioned to provide centralized behavioral data for campaign analysis and product usage insight. | |
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Professional Services | 25 | $2M | United States | Contentsquare | Hotjar | Customer Experience | 2016 | n/a |
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Professional Services | 25 | $2M | United States | Drip | Drip Email, SMS & Automation | Marketing Automation | 2019 | n/a |
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Professional Services | 25 | $2M | United States | Stripe | Stripe Payments | Payment Processing | 2018 | n/a |
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Professional Services | 25 | $2M | United States | Amazon Web Services (AWS) | Amazon EC2 | Application Hosting and Computing Services | 2023 | n/a |
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Professional Services | 25 | $2M | United States | Pendo.io | Pendo Adopt | Digital Adoption | 2024 | n/a |
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Professional Services | 25 | $2M | United States | Fastly | Fastly | Content Delivery Network | 2021 | n/a |
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Professional Services | 25 | $2M | United States | Amazon Web Services (AWS) | Amazon Elastic Load Balancing (ELB) | Content Delivery Network | 2020 | n/a |
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Professional Services | 25 | $2M | United States | Amazon Web Services (AWS) | Amazon CloudFront | Content Delivery Network | 2018 | n/a |
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