Apps Purchases: 10+ Million Software Purchases
Founded in 2010, APPS RUN THE WORLD is a leading technology intelligence and market-research company devoted to the application space. Leveraging a rigorous data-centric research methodology, we ask the simple B2B sales intelligence question: Who’s buying enterprise applications from whom and why?
Our global team of 50 researchers has been studying the digital transformation initiatives being undertaken by 2 million + companies including technographic segmentation of 10 million ERP, EPM, CRM, HCM, Procurement, SCM, Treasury software purchases, aggregating massive amounts of data points that form the basis of our forecast assumptions and perhaps the rise and fall of certain vendors and their products on a quarterly basis.
Apps Run The World Buyer Insight and Technographics Customer Database has over 100 data fields that detail company usage of emerging technologies such as AI, Machine Learning, IoT, Blockchain, Autonomous Database, and different on-prem and cloud apps by function, customer size (employees, revenues), industry, country, implementation status, year deal won, partner involvement, Line of Business Key Stakeholders and key decision-makers contact details, including the systems being used by Fortune 1000 and Global 2000 companies.
Apply Filters For 10+ Million Software Purchases
- Retail
| Logo | Customer | Industry | Empl. | Revenue | Country | Vendor | Application | Category | When | VAR/SI | Insight | Insight Source |
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Aback | Retail | 2 | $1M | Germany | Microsoft | Microsoft Azure Cloud Services | Application Hosting and Computing Services | 2017 | n/a | ||
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Aback | Retail | 2 | $1M | Germany | CleverReach | CleverReach | Marketing Automation | 2018 | n/a | In 2018, Aback implemented CleverReach as its Marketing Automation platform on its public website. The small German retail company with two employees uses CleverReach to centralize email marketing and customer communications tied directly to website interactions. CleverReach is used for subscriber capture via website forms, list management, and campaign delivery. The implementation scope centers on web based sign up flows and campaign orchestration for marketing and customer engagement functions. Configuration and usage reflect Marketing Automation capabilities such as template driven email campaigns, basic segmentation, and automated follow up workflows. Governance and operational ownership are consolidated within the small organization, with system configuration and campaign execution managed alongside the company website. | |
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Retail | 10 | $1M | United States | Microsoft | Microsoft 365 | Collaboration | 2015 | n/a |
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Retail | 10 | $1M | United States | Microsoft | Microsoft Azure Cloud Services | Application Hosting and Computing Services | 2014 | n/a |
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Retail | 10 | $1M | United States | GoDaddy | GoDaddy | Application Hosting and Computing Services | 2013 | n/a |
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Retail | 10 | $1M | United States | GoDaddy | GoDaddy CDN | Content Delivery Network | 2013 | n/a |
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Retail | 30 | $3M | United States | Constant Contact | Constant Contact Email Marketing | Marketing Automation | 2021 | n/a |
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Retail | 30 | $3M | United States | Microsoft | Microsoft 365 | Collaboration | 2021 | n/a |
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Retail | 30 | $3M | United States | Automattic | WooCommerce | eCommerce | 2022 | n/a |
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Retail | 30 | $3M | United States | Google Cloud Platform (GCP) | Application Hosting and Computing Services | 2021 | n/a |
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