Apps Purchases: 10+ Million Software Purchases
Founded in 2010, APPS RUN THE WORLD is a leading technology intelligence and market-research company devoted to the application space. Leveraging a rigorous data-centric research methodology, we ask the simple B2B sales intelligence question: Who’s buying enterprise applications from whom and why?
Our global team of 50 researchers has been studying the digital transformation initiatives being undertaken by 2 million + companies including technographic segmentation of 10 million ERP, EPM, CRM, HCM, Procurement, SCM, Treasury software purchases, aggregating massive amounts of data points that form the basis of our forecast assumptions and perhaps the rise and fall of certain vendors and their products on a quarterly basis.
Apps Run The World Buyer Insight and Technographics Customer Database has over 100 data fields that detail company usage of emerging technologies such as AI, Machine Learning, IoT, Blockchain, Autonomous Database, and different on-prem and cloud apps by function, customer size (employees, revenues), industry, country, implementation status, year deal won, partner involvement, Line of Business Key Stakeholders and key decision-makers contact details, including the systems being used by Fortune 1000 and Global 2000 companies.
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- Analytics and BI
| Logo | Customer | Industry | Empl. | Revenue | Country | Vendor | Application | Category | When | VAR/SI | Insight | Insight Source |
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Hornet | Communications | 150 | $25M | United States | Flurry | Flurry Analytics | Analytics and BI | 2018 | n/a | In 2018, Hornet implemented Flurry Analytics on its website. Hornet implemented Flurry Analytics, classified under Analytics and BI, to instrument web traffic and capture user behavior across its public web properties and landing pages. The deployment was focused on embedding Flurry web instrumentation into site code and configuring event collection points for page views and user interactions. The implementation leveraged core Analytics and BI capabilities including event tracking, custom event schemas, user property segmentation, funnel analysis, cohort analysis, and dashboard reporting. Flurry Analytics dashboards and reporting surfaces were configured to deliver session metrics, conversion funnel visibility, and segmented user behavior reports to product and marketing stakeholders. Operational coverage centered on Hornet’s web presence and supported product management, marketing, and growth functions. Rollout and governance activities included defining an event taxonomy, standardizing naming conventions, configuring stakeholder dashboards, and centralizing analytics ownership to maintain consistent data definitions and reporting across teams. | |
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Horowhenua District Council | Government | 200 | $35M | New Zealand | Nintex | Nintex Promapp | Process Mining | 2019 | n/a | ||
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Media | 353 | $218M | Spain | Conviva | Conviva | Analytics and BI | 2025 | n/a |
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Manufacturing | 3900 | $960M | Germany | SAP | SAP BW (Business Warehouse) | Data Warehouse | 2002 | All for One Group |
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Non Profit | 25 | $2M | New Zealand | Microsoft | Microsoft Power BI | Analytics and BI | 2023 | n/a |
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Healthcare | 10 | $2M | United States | Google Charts | Analytics and BI | 2012 | n/a |
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Healthcare | 2000 | $500M | Brazil | UpFlux | UpFlux Process Mining | Process Mining | 2020 | n/a |
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Non Profit | 60 | $13M | United States | Tableau Software | Tableau | Analytics and BI | 2020 | n/a |
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Non Profit | 10 | $1M | United States | Tableau Software | Tableau | Analytics and BI | 2022 | n/a |
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Healthcare | 1265 | $28M | Brazil | Interact Solutions | Interact SA Analytics Manager | Analytics and BI | 2020 | n/a |
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