Apps Purchases: 10+ Million Software Purchases
Founded in 2010, APPS RUN THE WORLD is a leading technology intelligence and market-research company devoted to the application space. Leveraging a rigorous data-centric research methodology, we ask the simple B2B sales intelligence question: Who’s buying enterprise applications from whom and why?
Our global team of 50 researchers has been studying the digital transformation initiatives being undertaken by 2 million + companies including technographic segmentation of 10 million ERP, EPM, CRM, HCM, Procurement, SCM, Treasury software purchases, aggregating massive amounts of data points that form the basis of our forecast assumptions and perhaps the rise and fall of certain vendors and their products on a quarterly basis.
Apps Run The World Buyer Insight and Technographics Customer Database has over 100 data fields that detail company usage of emerging technologies such as AI, Machine Learning, IoT, Blockchain, Autonomous Database, and different on-prem and cloud apps by function, customer size (employees, revenues), industry, country, implementation status, year deal won, partner involvement, Line of Business Key Stakeholders and key decision-makers contact details, including the systems being used by Fortune 1000 and Global 2000 companies.
Apply Filters For 10+ Million Software Purchases
- Retail
| Logo | Customer | Industry | Empl. | Revenue | Country | Vendor | Application | Category | When | VAR/SI | Insight | Insight Source |
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Abacus Spain | Retail | 719 | $105M | Spain | Cisco Systems | Cisco Webex Meetings | Audio Video and Web Conferencing | 2018 | n/a | ||
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Abacus Spain | Retail | 719 | $105M | Spain | Webtrekk, a Mapp Company | Webtrekk | Marketing Analytics | 2018 | n/a | In 2018, Abacus Spain implemented Webtrekk for Marketing Analytics on its public website to instrument digital behavior across its retail site. The deployment focused on JavaScript-based page tagging and event tracking implemented site-wide, capturing product detail views, add-to-cart events, and checkout funnel steps to support behavioral analytics and campaign attribution. Webtrekk was configured to surface dashboards and cohort segmentation for marketing and e-commerce stakeholders, enabling cross-page funnel analysis and conversion event instrumentation. Operational coverage was limited to the Abacus Spain website domain, with governance centered on standardized tagging conventions and staged rollout of instrumentation to ensure data consistency. The implementation emphasized functional capabilities common to Marketing Analytics, including event-level tracking, funnel and cohort analysis, campaign attribution, and dashboarding for marketing and merchandising teams, while analytics ownership and tagging validation were established to maintain data quality during ongoing measurement and reporting. | |
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Retail | 719 | $105M | Spain | Cloudflare | Cloudflare CDN | Content Delivery Network | 2020 | n/a |
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Retail | 719 | $105M | Spain | SALESmanago | SALESmanago | Marketing Automation | 2020 | n/a |
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Retail | 719 | $105M | Spain | Salesforce | Salesforce Commerce Cloud | eCommerce | 2024 | n/a |
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Retail | 719 | $105M | Spain | OneTrust | OneTrust Cookie Consent | Governance, Risk and Compliance | 2021 | n/a |
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Retail | 719 | $105M | Spain | Salesforce | Salesforce Sales Cloud | Sales Automation,CRM,Sales Engagement | 2021 | n/a |
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Retail | 719 | $105M | Spain | Microsoft | Microsoft Advertising | Partner Relationship Management | 2021 | n/a |
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Retail | 719 | $105M | Spain | Octane AI | Octane AI Platform | Marketing Analytics | 2021 | n/a |
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Retail | 719 | $105M | Spain | Intuit | Intuit Mailchimp Mandrill | Transactional Email | 2022 | n/a |
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