Apps Purchases: 10+ Million Software Purchases
Founded in 2010, APPS RUN THE WORLD is a leading technology intelligence and market-research company devoted to the application space. Leveraging a rigorous data-centric research methodology, we ask the simple B2B sales intelligence question: Who’s buying enterprise applications from whom and why?
Our global team of 50 researchers has been studying the digital transformation initiatives being undertaken by 2 million + companies including technographic segmentation of 10 million ERP, EPM, CRM, HCM, Procurement, SCM, Treasury software purchases, aggregating massive amounts of data points that form the basis of our forecast assumptions and perhaps the rise and fall of certain vendors and their products on a quarterly basis.
Apps Run The World Buyer Insight and Technographics Customer Database has over 100 data fields that detail company usage of emerging technologies such as AI, Machine Learning, IoT, Blockchain, Autonomous Database, and different on-prem and cloud apps by function, customer size (employees, revenues), industry, country, implementation status, year deal won, partner involvement, Line of Business Key Stakeholders and key decision-makers contact details, including the systems being used by Fortune 1000 and Global 2000 companies.
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- Analytics and BI
| Logo | Customer | Industry | Empl. | Revenue | Country | Vendor | Application | Category | When | VAR/SI | Insight | Insight Source |
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Imex America United States | Leisure and Hospitality | 20 | $20M | United States | Explori | Explori Maxbi Intelligence Platform | Analytics and BI | 2019 | n/a | In 2019, Imex America United States implemented Explori Maxbi Intelligence Platform to support events and marketing analytics. The Explori Maxbi Intelligence Platform, classified in the Analytics and BI category, was applied to capture benchmarking and post-event research data across IMEX America trade-show activity in the United States, with the explicit objective of measuring attendee and exhibitor satisfaction. Functional capabilities implemented centered on Explori benchmarking and post-event research, including survey analytics and NPS tracking as part of platform configuration. Explori Maxbi Intelligence Platform provided benchmarking dashboards and reporting to expose satisfaction drivers and to identify systematically lower satisfaction among first-time visitors, enabling segmentation by attendee type and prioritization of visitor experience changes. Operational coverage focused on U.S. events and engaged event operations, marketing, and exhibitor services to close feedback loops. The solution was embedded into IMEX America post-event reporting workflows to route insights to program owners and to inform adjustments to on-site programming and first-time visitor touchpoints, establishing a repeatable feedback-to-action process for successive trade shows. Outcomes reported by Explori included top-percentile satisfaction and NPS improvements within Explori’s trade-show benchmarks, validating the Explori Maxbi Intelligence Platform as an Analytics and BI tool driving targeted changes to the visitor experience at IMEX America. | |
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IMG Arena | Media | 150 | $68M | United Kingdom | Conviva | Conviva | Analytics and BI | 2023 | n/a | ||
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Professional Services | 42 | $8M | United States | IBM | IBM Cognos Business Intelligence | Analytics and BI | 2015 | n/a |
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Professional Services | 10 | $1M | United States | Microsoft | Microsoft Power BI | Analytics and BI | 2020 | n/a |
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Non Profit | 80 | $8M | United States | Tableau Software | Tableau | Analytics and BI | 2022 | n/a |
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Professional Services | 400 | $70M | Denmark | Dreamdata | Dreamdata Revenue Analytics | Analytics and BI | 2022 | n/a |
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Manufacturing | 200 | $20M | United States | IBM | IBM Cognos Business Intelligence | Analytics and BI | 2007 | n/a |
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Professional Services | 120 | $15M | United States | Avionte Staffing Software | Avionte BI | Analytics and BI | 2014 | n/a |
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Professional Services | 50 | $5M | Denmark | Microsoft | Microsoft Power BI | Analytics and BI | 2022 | n/a |
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Media | 23 | $3M | United States | SessionStack | SessionStack Platform | Analytics and BI | 2019 | n/a |
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