Apps Purchases: 10+ Million Software Purchases
Founded in 2010, APPS RUN THE WORLD is a leading technology intelligence and market-research company devoted to the application space. Leveraging a rigorous data-centric research methodology, we ask the simple B2B sales intelligence question: Who’s buying enterprise applications from whom and why?
Our global team of 50 researchers has been studying the digital transformation initiatives being undertaken by 2 million + companies including technographic segmentation of 10 million ERP, EPM, CRM, HCM, Procurement, SCM, Treasury software purchases, aggregating massive amounts of data points that form the basis of our forecast assumptions and perhaps the rise and fall of certain vendors and their products on a quarterly basis.
Apps Run The World Buyer Insight and Technographics Customer Database has over 100 data fields that detail company usage of emerging technologies such as AI, Machine Learning, IoT, Blockchain, Autonomous Database, and different on-prem and cloud apps by function, customer size (employees, revenues), industry, country, implementation status, year deal won, partner involvement, Line of Business Key Stakeholders and key decision-makers contact details, including the systems being used by Fortune 1000 and Global 2000 companies.
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- Utilities
| Logo | Customer | Industry | Empl. | Revenue | Country | Vendor | Application | Category | When | VAR/SI | Insight | Insight Source |
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Swb Vertrieb Bremerhaven & Co. | Utilities | 24 | $125M | Germany | GuideCom | GuideCom HR Suite | Core HR | 2021 | n/a | In 2021, Swb Vertrieb Bremerhaven & Co. implemented the GuideCom HR Suite to centralize HR functions and introduce a digital employee self-service layer. The deployment of GuideCom HR Suite, categorized as Core HR, introduced GuideCom Service as the primary employee self-service portal and targeted HR service automation across the organization. The implementation focused on modules for GuideCom Service and an expanded talent management footprint, configuring employee self-service, HR case management, talent records, and automated approval workflows. Configuration activities centered on standardizing request intake, automating routine HR service processes, and consolidating talent management data into the GuideCom HR Suite for downstream HR workflows. The GuideCom HR Suite was integrated with existing SAP systems to streamline HR service processes in the Bremen region, enabling synchronized personnel records and service orchestration between Core HR and SAP transactional systems. Operational coverage included multiple group companies within the swb group, centralizing HR service touchpoints for regional HR teams and employee populations. Governance emphasized cross-company process standardization and staged rollout to align HR service automation with SAP interfaces and local HR practices. The program delivered higher transparency and reduced administrative effort across multiple group companies, with primary business functions impacted including HR service delivery and talent management. | |
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Swb Vertrieb Bremerhaven & Co. | Utilities | 24 | $125M | Germany | proALPHA Business Solutions | proALPHA Infozoom | Analytics and BI | 2011 | n/a | In 2011 Swb Vertrieb Bremerhaven & Co. implemented proALPHA Infozoom as an Analytics and BI solution to support energy sector data analysis and operational reporting. The vendor announcement from 2011 lists SWB among InfoZoom customers and situates the deployment within the company group serving German utility operations. The implementation centered on interactive, ad hoc data analysis capabilities in proALPHA Infozoom, applied to meter point control workflows, invoicing datasets and departmental reporting. Functional use cases emphasized rapid data slicing, profiling and ad hoc reporting for billing and meter operations teams, consistent with common Analytics and BI capabilities. Operational coverage focused on energy and billing data analysis and regulatory reporting across the utility’s departmental reporting processes in Germany, with users in meter operations, billing and finance relying on the application for investigative and control tasks. The deployment narrative is specific to energy sector datasets and meter point level analysis rather than enterprise wide data warehousing or transactional system replacement. According to the source announcement and customer notes the adoption of proALPHA Infozoom improved speed and transparency versus spreadsheet based processes, enabling faster ad hoc analysis for invoicing and regulatory reporting. Timeline and customer identification are based on the 2011 vendor press announcement listing SWB among InfoZoom customers. | |
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Utilities | 20 | $9M | Germany | Microsoft | Microsoft Azure Cloud Services | Application Hosting and Computing Services | 2020 | n/a |
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Utilities | 20 | $9M | Germany | GoDaddy | GoDaddy | Application Hosting and Computing Services | 2019 | n/a |
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Utilities | 20 | $9M | Germany | Scholl Communications | Weblication CMS | Content Management | 2016 | n/a |
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Utilities | 1 | $1M | United Kingdom | Fasthosts | Fasthosts CloudNX | Application Hosting and Computing Services | 2016 | n/a |
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Utilities | 10 | $1M | United States | Rackspace Technology | Rackspace Cloud | Application Hosting and Computing Services | 2015 | n/a |
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Utilities | 10 | $1M | United States | New Relic | New Relic APM | Application Performance Management | 2016 | n/a |
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Utilities | 10 | $1M | United States | Algolia | Algolia Search | Application, Web and Enterprise Search | 2016 | n/a |
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Utilities | 10 | $1M | United States | Amazon Web Services (AWS) | Amazon EC2 | Application Hosting and Computing Services | 2017 | n/a |
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