Apps Purchases: 10+ Million Software Purchases
Founded in 2010, APPS RUN THE WORLD is a leading technology intelligence and market-research company devoted to the application space. Leveraging a rigorous data-centric research methodology, we ask the simple B2B sales intelligence question: Who’s buying enterprise applications from whom and why?
Our global team of 50 researchers has been studying the digital transformation initiatives being undertaken by 2 million + companies including technographic segmentation of 10 million ERP, EPM, CRM, HCM, Procurement, SCM, Treasury software purchases, aggregating massive amounts of data points that form the basis of our forecast assumptions and perhaps the rise and fall of certain vendors and their products on a quarterly basis.
Apps Run The World Buyer Insight and Technographics Customer Database has over 100 data fields that detail company usage of emerging technologies such as AI, Machine Learning, IoT, Blockchain, Autonomous Database, and different on-prem and cloud apps by function, customer size (employees, revenues), industry, country, implementation status, year deal won, partner involvement, Line of Business Key Stakeholders and key decision-makers contact details, including the systems being used by Fortune 1000 and Global 2000 companies.
Apply Filters For 10+ Million Software Purchases
- Life Sciences
| Logo | Customer | Industry | Empl. | Revenue | Country | Vendor | Application | Category | When | VAR/SI | Insight | Insight Source |
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Thermo Fisher Scientific | Life Sciences | 125000 | $42.9B | United States | Salesforce | Salesforce Service Cloud | Customer Support | 2017 | n/a | ||
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Thermo Fisher Scientific | Life Sciences | 125000 | $42.9B | United States | ON24 | ON24 Elite | Event Management | 2020 | n/a | In 2020, Thermo Fisher Scientific deployed ON24 Elite as its Event Management platform to run Reveal 2020 and Ignite Surface Analysis as digital-first programs. The company purchased ON24 Webcast Elite and ON24 Virtual Conference and established a theme, messaging, and promotion plan while training 150 staff on the ON24 Digital Experience Platform to support series execution and staffing readiness. The implementation leveraged ON24 Elite capabilities across live webcast, virtual conference, and on-demand content workflows. Functional modules included scheduled live webinars, an on-demand content library, and a Virtual Conference environment that replicated a physical event with a branded lobby, networking lounge, exhibit hall with virtual booths, and an auditorium, enabling two live events per week and timezone-targeted repeat webinars. Operational scope covered marketing, events, demand generation, and customer nurturing programs, with Thermo Fisher using the platform for both global reach and audiences accustomed to annual in-person meetings. The deployment emphasized coordinated planning and regular communication with the ON24 team to orchestrate content, session cadence, and attendee experience across Reveal 2020 and Ignite Surface Analysis. Outcomes reported by Thermo Fisher Scientific include running 36 live digital experiences over six days, generating 9,507 registrations, 3,800 attendees, 4,669 Virtual Conference booth visits, and 472 customer chats. The company exceeded its MQL target by 150% and its SQL target by 200%, found the ON24 Platform useful for hybrid events, and stated it will continue to allocate budget for digital experiences due to the platform s time and cost savings. | |
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Life Sciences | 125000 | $42.9B | United States | Phenom | Phenom Talent CRM | Candidate Relationship Management | 2020 | n/a |
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Life Sciences | 125000 | $42.9B | United States | ION Investment Group | Reval Cloud Platform | Treasury Management | 2015 | n/a |
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Life Sciences | 125000 | $42.9B | United States | Microsoft | Microsoft Viva Engage | Collaboration | 2016 | n/a |
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Life Sciences | 125000 | $42.9B | United States | Adobe Systems | Adobe Marketing Cloud (ex Omniture) | Marketing Automation | 2016 | n/a |
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Life Sciences | 125000 | $42.9B | United States | Adobe Systems | Adobe Experience Manager | Digital Asset Management | 2015 | n/a |
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Life Sciences | 125000 | $42.9B | United States | Medallia | Medallia Kampyle | Customer Experience | 2015 | n/a |
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Life Sciences | 125000 | $42.9B | United States | Microsoft | Microsoft 365 | Collaboration | 2015 | n/a |
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Life Sciences | 125000 | $42.9B | United States | Fastly | Fastly | Content Delivery Network | 2016 | n/a |
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