Apps Purchases: 10+ Million Software Purchases
Founded in 2010, APPS RUN THE WORLD is a leading technology intelligence and market-research company devoted to the application space. Leveraging a rigorous data-centric research methodology, we ask the simple B2B sales intelligence question: Who’s buying enterprise applications from whom and why?
Our global team of 50 researchers has been studying the digital transformation initiatives being undertaken by 2 million + companies including technographic segmentation of 10 million ERP, EPM, CRM, HCM, Procurement, SCM, Treasury software purchases, aggregating massive amounts of data points that form the basis of our forecast assumptions and perhaps the rise and fall of certain vendors and their products on a quarterly basis.
Apps Run The World Buyer Insight and Technographics Customer Database has over 100 data fields that detail company usage of emerging technologies such as AI, Machine Learning, IoT, Blockchain, Autonomous Database, and different on-prem and cloud apps by function, customer size (employees, revenues), industry, country, implementation status, year deal won, partner involvement, Line of Business Key Stakeholders and key decision-makers contact details, including the systems being used by Fortune 1000 and Global 2000 companies.
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- Communications
| Logo | Customer | Industry | Empl. | Revenue | Country | Vendor | Application | Category | When | VAR/SI | Insight | Insight Source |
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VMLY&R | Communications | 7000 | $720M | United States | Sociality.io | Sociality.io Platform | Social Media Management | 2023 | n/a | In 2023 VMLY&R deployed the Sociality.io Platform to support Social Media Management across its Turkey operations. VMLY&R Turkey uses the Sociality.io Platform to support digital activities for more than 20 brands in Turkey, aligning platform capabilities with centralized campaign and community workflows. The implementation incorporated Sociality.io Platform modules for Analytics, Publish, Engage and Competitor Analysis. The Analytics module was used to consolidate brand performance metrics and reporting, Publish supported scheduled content workflows across multiple brand accounts, Engage provided community management and response orchestration, and Competitor Analysis delivered benchmarking insights against peer activity. Operational coverage focused on VMLY&R Turkey’s digital teams, including social strategists, community managers and reporting leads for over 20 brands. Reporting workflows were standardized and significantly streamlined, creating a single source for campaign performance and competitive insights within the Social Media Management toolset. Within six months after adopting the platform customer engagement rose 2.5x and reporting workflows were significantly streamlined according to the case study. The deployment positioned Sociality.io Platform as the primary Social Media Management solution for VMLY&R Turkey, embedding analytics and publishing capabilities into routine digital operations. | |
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vmi | Communications | 270 | $30M | United States | Oracle | Oracle NetSuite ERP | ERP Financial | 2007 | n/a | ||
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Communications | 270 | $30M | United States | Lumen Technologies | Lumen Cloud (ex CenturyLink) | Application Hosting and Computing Services | 2021 | n/a |
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Communications | 270 | $30M | United States | GoDaddy | GoDaddy | Application Hosting and Computing Services | 2012 | n/a |
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Communications | 270 | $30M | United States | Amazon Web Services (AWS) | Amazon CloudFront | Content Delivery Network | 2014 | n/a |
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Communications | 270 | $30M | United States | Amazon Web Services (AWS) | Amazon EC2 | Application Hosting and Computing Services | 2014 | n/a |
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Communications | 270 | $30M | United States | Microsoft | Microsoft Azure Cloud Services | Application Hosting and Computing Services | 2014 | n/a |
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Communications | 270 | $30M | United States | Adobe Systems | Adobe Marketo | Marketing Automation | 2014 | n/a |
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Communications | 270 | $30M | United States | Inspectlet | Inspectlet Session Recording | Marketing Analytics | 2015 | n/a |
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Communications | 270 | $30M | United States | LiveChat, Inc. | LiveChat | Chatbots and Conversational AI | 2016 | n/a |
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