Apps Purchases: 10+ Million Software Purchases
Founded in 2010, APPS RUN THE WORLD is a leading technology intelligence and market-research company devoted to the application space. Leveraging a rigorous data-centric research methodology, we ask the simple B2B sales intelligence question: Who’s buying enterprise applications from whom and why?
Our global team of 50 researchers has been studying the digital transformation initiatives being undertaken by 2 million + companies including technographic segmentation of 10 million ERP, EPM, CRM, HCM, Procurement, SCM, Treasury software purchases, aggregating massive amounts of data points that form the basis of our forecast assumptions and perhaps the rise and fall of certain vendors and their products on a quarterly basis.
Apps Run The World Buyer Insight and Technographics Customer Database has over 100 data fields that detail company usage of emerging technologies such as AI, Machine Learning, IoT, Blockchain, Autonomous Database, and different on-prem and cloud apps by function, customer size (employees, revenues), industry, country, implementation status, year deal won, partner involvement, Line of Business Key Stakeholders and key decision-makers contact details, including the systems being used by Fortune 1000 and Global 2000 companies.
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- Analytics and BI
| Logo | Customer | Industry | Empl. | Revenue | Country | Vendor | Application | Category | When | VAR/SI | Insight | Insight Source |
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KNVB | Non Profit | 550 | $148M | Netherlands | SAS Institute | SAS Visual Analytics | Analytics and BI | 2024 | n/a | ||
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KNVB | Non Profit | 550 | $148M | Netherlands | SAS Institute | SAS Viya | Analytics and BI | 2024 | n/a | In 2024, KNVB implemented SAS Viya as the analytics core of its customer engagement platform, using the solution within the Analytics and BI category to power SAS Customer Intelligence 360 and SAS Visual Analytics on SAS Viya. The implementation positions SAS Viya as the principal analytics engine for campaign management, segmentation, forecasting and visualization across the federation’s stakeholder ecosystem. KNVB configured a multi-component architecture centered on the Customer Intelligence KNVB System CIKS, an opt-in database that aggregates member administration data from 3,000 amateur clubs and third-party feeds such as game data, ticket sales, merchandise sales, website visits and mobile app interactions. The CIKS contains 2.5 million unique profiles and feeds the Voetbal Intelligence Platform VIP, which enriches profiles with research results and demographic data for deeper behavioral analysis. SAS Customer Intelligence 360 provides campaign management and personalization capabilities, while SAS Visual Analytics on SAS Viya enables daily KPI analysis and visual exploration to support personalized customer journeys and tailored forecasting. Integrations and operational coverage include direct access for thousands of football clubs through a broader football ecosystem and the Voetbalmedia subsidiary platform voetbal.nl, which engages more than 1.4 million users via web and mobile channels. Primary channels for engagement are email, mobile apps and the website, and operational ownership sits with the marketing department supported by the data intelligence team, which is responsible for maintaining the single customer view and facilitating stakeholder access. Commercial teams and external partners use the platform to identify and execute revenue opportunities and targeted outreach. Governance and process controls emphasize automated extract transform and load processes, strict data quality checks and adherence to privacy rules, aligned with KNVB’s KPI-driven objectives to improve fan engagement, inform clubs and optimize commercial activity. Explicit outcomes reported from the SAS Viya enabled platform include telemarketing response increases of 45 percent for partner campaigns, click ratio improvements of 35 percent from better segmentation, and newsletter open ratios often reaching 75 percent. The platform also supports analytical inquiries such as retention drivers for players and ticket sales forecasting, demonstrating operationalized analytics across the organization. | |
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Education | 1595 | $148M | United Kingdom | AddSearch | AddSearch Analytics | Analytics and BI | 2024 | n/a |
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Media | 3000 | $148M | China | Conviva | Conviva | Analytics and BI | 2022 | n/a |
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Distribution | 204 | $148M | United Kingdom | Momentis | Momentis Trenza BI | Analytics and BI | 2007 | n/a |
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Professional Services | 3647 | $149M | Italy | Digital4Change | Opportunity BI | Analytics and BI | 2024 | n/a |
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Construction and Real Estate | 580 | $150M | United States | Domo | Domo | Analytics and BI | 2015 | n/a |
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Healthcare | 500 | $150M | United States | MicroStrategy | MicroStrategy ONE Analytics | Analytics and BI | 2013 | n/a |
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Transportation | 500 | $150M | United States | MicroStrategy | MicroStrategy ONE Analytics | Analytics and BI | 2006 | n/a |
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Retail | 300 | $150M | United States | Domo | Domo | Analytics and BI | 2015 | n/a |
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