Apps Purchases: 10+ Million Software Purchases
Founded in 2010, APPS RUN THE WORLD is a leading technology intelligence and market-research company devoted to the application space. Leveraging a rigorous data-centric research methodology, we ask the simple B2B sales intelligence question: Who’s buying enterprise applications from whom and why?
Our global team of 50 researchers has been studying the digital transformation initiatives being undertaken by 2 million + companies including technographic segmentation of 10 million ERP, EPM, CRM, HCM, Procurement, SCM, Treasury software purchases, aggregating massive amounts of data points that form the basis of our forecast assumptions and perhaps the rise and fall of certain vendors and their products on a quarterly basis.
Apps Run The World Buyer Insight and Technographics Customer Database has over 100 data fields that detail company usage of emerging technologies such as AI, Machine Learning, IoT, Blockchain, Autonomous Database, and different on-prem and cloud apps by function, customer size (employees, revenues), industry, country, implementation status, year deal won, partner involvement, Line of Business Key Stakeholders and key decision-makers contact details, including the systems being used by Fortune 1000 and Global 2000 companies.
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- Analytics and BI
| Logo | Customer | Industry | Empl. | Revenue | Country | Vendor | Application | Category | When | VAR/SI | Insight | Insight Source |
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Ctdi Europe | Distribution | 450 | $180M | Germany | BurdaDirect | BurdaDirect DiVa LeadDirekt | Analytics and BI | 2016 | n/a | In 2016, Ctdi Europe deployed BurdaDirect DiVa LeadDirekt on its website. The implementation uses BurdaDirect DiVa LeadDirekt as an Analytics and BI capability to support marketing led lead capture and commercial reporting, establishing the relationship Ctdi Europe BurdaDirect DiVa LeadDirekt Analytics and BI marketing and sales functions. The deployment focused on embedding vendor instrumentation into web pages to capture form submissions, click events, and visitor metadata for downstream analysis. The scope covered Ctdi Europe’s customer facing site in Germany and aligned to marketing and sales business functions. The implementation included dashboarding and reporting modules, segmentation and lead management workflows typical of Analytics and BI platforms, and configuration of event taxonomies and funnel metrics for campaign measurement. Data collection was executed through site level instrumentation and vendor hosted analytics processing, with role based access and dashboard distribution to marketing and commercial stakeholders. Governance centered on standardized tagging, naming conventions, and scheduled report delivery to operationalize web lead flows. BurdaDirect DiVa LeadDirekt is therefore positioned as the primary Analytics and BI tool for Ctdi Europe’s web based lead activities. | |
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Southern Oregon University Digital Cinema | Education | 15 | $180M | United States | Chartbeat | Chartbeat | Analytics and BI | 2010 | n/a | ||
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Distribution | 523 | $180M | Italy | Di.Tech | Di.Tech Analytics | Data Warehouse | 2023 | n/a |
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Automotive | 250 | $180M | United States | Tinybird | Tinybird Platform | Analytics and BI | 2024 | n/a |
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Professional Services | 350 | $180M | United Kingdom | Bright Analytics | Bright Analytics Platform | Analytics and BI | 2021 | n/a |
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Construction and Real Estate | 17000 | $180M | Canada | ClimateCheck | ClimateCheck | Analytics and BI | 2023 | n/a |
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Construction and Real Estate | 300 | $180M | United States | Entrata | Entrata Revenue Intelligence | Analytics and BI | 2023 | n/a |
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Government | 1211 | $180M | Canada | Microsoft | Microsoft Power BI | Analytics and BI | 2023 | n/a |
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Retail | 350 | $180M | Netherlands | Umami | Umami | Analytics and BI | 2025 | n/a |
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Automotive | 150 | $180M | United States | Google Charts | Analytics and BI | 2013 | n/a |
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