Apps Purchases: 10+ Million Software Purchases
Founded in 2010, APPS RUN THE WORLD is a leading technology intelligence and market-research company devoted to the application space. Leveraging a rigorous data-centric research methodology, we ask the simple B2B sales intelligence question: Who’s buying enterprise applications from whom and why?
Our global team of 50 researchers has been studying the digital transformation initiatives being undertaken by 2 million + companies including technographic segmentation of 10 million ERP, EPM, CRM, HCM, Procurement, SCM, Treasury software purchases, aggregating massive amounts of data points that form the basis of our forecast assumptions and perhaps the rise and fall of certain vendors and their products on a quarterly basis.
Apps Run The World Buyer Insight and Technographics Customer Database has over 100 data fields that detail company usage of emerging technologies such as AI, Machine Learning, IoT, Blockchain, Autonomous Database, and different on-prem and cloud apps by function, customer size (employees, revenues), industry, country, implementation status, year deal won, partner involvement, Line of Business Key Stakeholders and key decision-makers contact details, including the systems being used by Fortune 1000 and Global 2000 companies.
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- Communications
| Logo | Customer | Industry | Empl. | Revenue | Country | Vendor | Application | Category | When | VAR/SI | Insight |
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Telenor Myanmar | Communications | 727 | $837M | Myanmar | Coupa Software | Coupa SIM | Supplier Relationship Management | 2018 | n/a |
In 2018 Telenor Myanmar implemented Coupa SIM as part of a broader Coupa deployment across Telenor markets. Coupa SIM was deployed within the Supplier Relationship Management portfolio to centralize supplier master data, onboarding workflows, and supplier performance attributes for procurement operations.
The implementation in Myanmar was delivered alongside other Coupa modules, specifically Coupa Sourcing, Coupa CLM, Coupa P2P, Coupa SIM, and Coupa Analytics. Configuration work focused on supplier master records, qualification and onboarding workflows, scorecarding and performance tracking, and catalog linkage consistent with Supplier Relationship Management functional terminology.
Operational coverage tied Coupa SIM into procure-to-pay and contract lifecycle processes inside the Coupa suite, enabling supplier onboarding, catalog management, and supplier performance monitoring for procurement and finance teams. The approach emphasized shared supplier data and embedded supplier qualification steps to support sourcing and P2P transactions.
Governance and rollout were coordinated by a Global Functional P2P Lead who executed a multi-market program spanning Norway, Sweden, Denmark, Singapore, Malaysia, Thailand, Pakistan, Myanmar, and Bangladesh. Governance activities standardized approval flows, role based access, and common master data models while allowing country specific configuration and analytics reporting via Coupa Analytics.
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Telenor Myanmar | Communications | 727 | $837M | Myanmar | Coupa Software | Coupa Analytics | Analytics and BI | 2018 | n/a |
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Communications | 727 | $837M | Myanmar | Coupa Software | Coupa Supplier Portal | Supplier Relationship Management | 2018 | n/a |
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Communications | 1100 | $832M | Sweden | OpenText | OpenText CCE (ex OpenText StreamServe) | Customer Experience | 2009 | n/a |
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Communications | 1100 | $832M | Sweden | Vimeo | Vimeo Online Video Editor | Video Editing | 2014 | n/a |
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Communications | 1100 | $832M | Sweden | Salesforce | Salesforce Pardot | Marketing Automation | 2014 | n/a |
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Communications | 1100 | $832M | Sweden | Verve Group | Verve Platform161 | Digital Advertising Platform | 2014 | n/a |
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Communications | 1100 | $832M | Sweden | Apsis | APSIS One | Marketing Automation | 2014 | n/a |
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Communications | 1100 | $832M | Sweden | Adobe Systems | Adobe Audience Manager | Data Management Platform | 2017 | n/a |
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Communications | 1100 | $832M | Sweden | The Trade Desk | The Trade Desk | Digital Advertising Platform | 2017 | n/a |
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