Apps Purchases: 10+ Million Software Purchases

App purchases

Founded in 2010, APPS RUN THE WORLD is a leading technology intelligence and market-research company devoted to the application space. Leveraging a rigorous data-centric research methodology, we ask the simple B2B sales intelligence question: Who’s buying enterprise applications from whom and why?

Our global team of 50 researchers has been studying the digital transformation initiatives being undertaken by 2 million + companies including technographic segmentation of 10 million ERP, EPM, CRM, HCM, Procurement, SCM, Treasury software purchases, aggregating massive amounts of data points that form the basis of our forecast assumptions and perhaps the rise and fall of certain vendors and their products on a quarterly basis.

Apps Run The World Buyer Insight and Technographics Customer Database has over 100 data fields that detail company usage of emerging technologies such as AI, Machine Learning, IoT, Blockchain, Autonomous Database, and different on-prem and cloud apps by function, customer size (employees, revenues), industry, country, implementation status, year deal won, partner involvement, Line of Business Key Stakeholders and key decision-makers contact details, including the systems being used by Fortune 1000 and Global 2000 companies.

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Logo Customer Industry Empl. Revenue Country Vendor Product Category When VAR/SI
Aetna Inc Insurance 50000 $105.6B United States Adobe Systems Adobe Launch Tag Management 2021 n/a
Aetna Inc Insurance 50000 $105.6B United States Acoustic Acoustic Analytics (formerly IBM Tealeaf) Customer Analytics 2023 n/a
Insurance 50000 $105.6B United States Google Google Tag Manager Tag Management 2021 n/a
Insurance 50000 $105.6B United States Adobe Systems Adobe Dynamic Tag Management Tag Management 2021 n/a
Insurance 50000 $105.6B United States Salesforce Salesforce Service Cloud Customer Support 2022 n/a
Retail 390000 $105.5B Netherlands Oracle Oracle Moat Marketing Analytics 2021 n/a
Retail 390000 $105.5B Netherlands Salesforce Salesforce Sales Cloud Sales Automation,CRM,Sales Engagement 2018 n/a
Retail 390000 $105.5B Netherlands Salesforce Salesforce Marketing Cloud Marketing Automation 2018 n/a
Retail 390000 $105.5B Netherlands Salesforce Salesforce Service Cloud Customer Support 2018 n/a
Banking and Financial Services 100041 $105.5B France Thunderhead Thunderhead ONE Engagement Hub Customer Engagement 2014 Direct from vendor
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