Apps Purchases: 10+ Million Software Purchases

App purchases

Founded in 2010, APPS RUN THE WORLD is a leading technology intelligence and market-research company devoted to the application space. Leveraging a rigorous data-centric research methodology, we ask the simple B2B sales intelligence question: Who’s buying enterprise applications from whom and why?

Our global team of 50 researchers has been studying the digital transformation initiatives being undertaken by 2 million + companies including technographic segmentation of 10 million ERP, EPM, CRM, HCM, Procurement, SCM, Treasury software purchases, aggregating massive amounts of data points that form the basis of our forecast assumptions and perhaps the rise and fall of certain vendors and their products on a quarterly basis.

Apps Run The World Buyer Insight and Technographics Customer Database has over 100 data fields that detail company usage of emerging technologies such as AI, Machine Learning, IoT, Blockchain, Autonomous Database, and different on-prem and cloud apps by function, customer size (employees, revenues), industry, country, implementation status, year deal won, partner involvement, Line of Business Key Stakeholders and key decision-makers contact details, including the systems being used by Fortune 1000 and Global 2000 companies.

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Logo Customer Industry Empl. Revenue Country Vendor Product Category When VAR/SI
REWE Group Retail 390000 $99.1B Germany Skai Skai Market Intelligence Marketing Automation 2019 n/a
REWE Group Retail 390000 $99.1B Germany Salesforce Salesforce Marketing Cloud Marketing Automation 2019 n/a
Retail 390000 $99.1B Germany Awin Awin Affiliate Marketing Partner Relationship Management 2021 n/a
Retail 390000 $99.1B Germany American Express LPS Loyalty Management Customer Loyalty 2014 n/a
Retail 390000 $99.1B Germany In-House Applications In-house Customer Data Platform Customer Data Platform 2020 n/a
Retail 390000 $99.1B Germany Cobra Cobra CRM CRM 2017 n/a
Retail 390000 $99.1B Germany Artegic Artegic ELAINE Marketing Automation 2021 n/a
Banking and Financial Services 60000 $98.9B South Africa Doxim Doxim Striata Digital Customer Communication Customer Engagement 2018 n/a
Banking and Financial Services 60000 $98.9B South Africa Adobe Systems Adobe Marketing Cloud (ex Omniture) Marketing Automation 2020 n/a
Banking and Financial Services 60000 $98.9B South Africa Verint Systems Verint Digital Feedback (formerly known as OpinionLab) Customer Experience 2023 n/a
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